Snapchat is introducing an enhanced Agency Partner Program, expanding its existing offering to accommodate agencies of various sizes. Currently available in the U.S. and the UK, the program will soon roll out to Saudi Arabia and the United Arab Emirates.

New Tiered Badging System

The expanded program includes a structured tiering system with two distinct levels:

• Strategic Agency Partner: An elevated tier for top-performing agency partners, building upon the existing Snap Advanced Partner Program badge introduced in 2024.
  
• Agency Partner: A new tier designed for agencies with high growth potential, providing necessary resources for success on the platform.

Exclusive Benefits and Resources

Qualifying agencies receive access to several benefits, including:

• Dedicated one-on-one support featuring strategic guidance, signal optimization, and quarterly roadmap updates
  
• An exclusive Agency Partner Hub with Snapchat Ads training, certification, and partner-only content
  
• Special offers, including client coupons and opportunities to test new ad products
  
• Visibility in Snapchat’s Partner Directory for businesses seeking recognized Snap Ads experts

“Snap is always showing up as a partner in any way they can, to help us understand the landscape, understand the platform in more in-depth ways, and understand how we can connect the media plan to the client’s business results,” stated Darren D’Altorio, Vice President of Social at Wpromote, one of the program’s early participants.

Mina Salami, Head of Partnerships at Rise, a Quad agency, added: “Partnering with Snapchat has given us direct access to valuable insights, beta opportunities, and dedicated support, allowing us to craft more effective and innovative strategies for our clients.”

Creator Impact on Brand Performance

The program launch follows Snapchat’s recent research highlighting the effectiveness of creator-led advertising. According to the company’s study, creator content captures viewer attention 12% longer than standard brand advertisements.

The research indicates that 71% of global consumers consider creators’ opinions relevant during product consideration, while 70% value their input during the purchase phase. When consumers viewed creator ads before product-focused ads, the study found significant increases in both product detail page views and brand purchases.