Platform
Snapchat Launches School Sponsorships To Help Brands Connect With Creators
Snapchat unveiled Snap School sponsorships, a premium offering that allows U.S. advertisers to sponsor creator-focused workshops. The program creates opportunities for brands to connect with both emerging and established Snap Stars through in-person events.
Since 2022, Snapchat reports conducting over 50 Snap Schools globally, teaching content creation best practices, engagement strategies, and monetization techniques. The company now makes 22 sponsorship slots available throughout 2025.
“We are thrilled to offer advertisers the opportunity to connect with our vibrant creator community through Snap School sponsorships,” Jim Shepherd, Director of Content & Global Creator Partnerships at Snap Inc., said in a blog post.
Early Success with Clinique
Clinique participated in the first sponsored Snap Schools in July 2024 and February 2025. The most recent event attracted over 75 creators and resulted in partnerships with Snap Stars Joseph Arujo, Zaina, The Odditty, Shannon Baker, and Ydelays.
The event featured Clinique branding through a game show format, experiential activities, augmented reality Lenses, and strategic logo placement throughout the venue.
Image source: Snapchat
Complementary to Existing Creator Programs
Snap School sponsorships complement the company’s Snap Star Collab Studio, which focuses on connecting major brands with Snapchat’s top creators. The new sponsorships program aims to help brands extend their reach through organic content creation both on Snapchat and other platforms.
The initiative aligns with the company’s broader strategy of developing creator tools while enhancing platform safety features for its teen user base, which includes over 20 million U.S. teens.
In late 2024, the platform reached 443 million daily active users, up 9% year-over-year, while revenue grew 15% to $1.37 billion. Content engagement showed strong momentum, with total viewing time increasing 25% year-over-year. The platform’s Spotlight feature reached over 500 million monthly active users, up 21% from the previous year.
