Snap is rolling out exclusive AI video Lenses for subscribers of its premium Snapchat Platinum tier, the company announced.

The new features leverage the company’s proprietary generative video model to deliver AI-enhanced creative tools through Snapchat’s familiar Lens interface.

Initial Offerings and Functionality

The initial release includes three AI video Lenses with more planned for weekly addition. 

Launch options feature “Raccoon” and “Fox” Lenses that integrate animated animal companions into users’ Snaps, alongside a “Spring Flowers” Lens that creates a zoom-out effect showing the subject holding a floral bouquet.

Image credit: Snap

Platinum subscribers can access these new AI Lenses at the front of their Lens carousel. The generation process allows users to continue platform activity while the AI processes their content in the background. Completed videos save automatically to Memories and can be shared through direct messages, Stories, or Spotlight.

The company positions this release as the latest in its history of early AR, ML, and AI implementations for its user community. These video generation tools represent some of the most advanced consumer-facing AI capabilities currently available on social platforms.

The new features are now live exclusively for Snapchat Platinum subscribers, and the company indicates that additional AI video Lenses are in development for release in the coming weeks.

Last month, Snap expanded its premium ad-free subscription and rebranded it as Snapchat Platinum. Originally launched in 2023, this exclusive tier allows users to remove most ads for approximately double the price of the standard Snapchat+ subscription.