Social Media Analysis Tool Free – The Top Free Social Media Analysis Tools to Try
How often do you track your social media statistics, and what depth do you go into?
If you aren’t taking advantage of a social media analysis tool to help understand your statistics in greater detail, you are missing out.
Don’t worry. We’re not asking you to reach into your wallet and shell out on expensive software. Here’s a list of the top free social media analysis tools to try.
As social media marketing continues to grow in stature, so too does the value of a good social media analytics tool. Learn which free social media analysis tool is right for you.
Social media analytics is a fantastic way to gain a better insight into your target audience by reviewing how they engage with your brand on different platforms and what content resonates with them the most.
When done effectively, social media marketing provides brands with large volumes of potential consumers, ready to receive further information about your business.
The Importance of Social Media Analysis in Today’s Digital Landscape
There are several aspects of your business that can be improved by using social media analytics tools. Insight from these tools should be at the forefront of your social media marketing strategies.
Here are some of the potential impacts of effective social media analysis:
Customer Acquisition: No business is successful without continuing to gain new customers. Engaging with your customers on the platform of their choice, and the time they want to talk, and the content they are looking for will help continue to increase your customer acquisition.
Brand Health: Branding is a vital aspect of any business and plays a huge role in any marketing strategy. Insightful social media analysis allows you to tailor your brand to suit your target audience and build a large and loyal following.
Customer Care: In an era where everyone demands immediate attention, customer care has never been so important. Consumers will quickly reach out when issues arise, and a strong analytics tool can help tackle those issues immediately and also track correlations in an attempt to prevent them from occuring again.
Product Launches: Effective social media analytics allows brands to launch products and services successfully more often. If you have a built-in, loyal following on social media, they are much likelier to purchase a new product than a cold lead you acquire through other marketing methods.
Tailwind’s Hashtag Finder is a great tool to help you understand which hashtags to use on Instagram.
Notable Features:
The Hashtag Finder identifies the best Instagram hashtags to use
You can use the browser extension to create several posts at once
Input images in bulk with the drag-and-drop feature.
Social platforms covered:
Instagram
Pinterest
What you in the free version:
Simple profile performance
Simple metrics for individual posts
Simple website insights
If you focus on Instagram and Pinterest, you should consider Tailwind. Alongside analyzing performance, Tailwind also helps you schedule content and review conversations.
On Pinterest, Tailwind allows you to review potential impressions, the volume of followers, and how many pins you have.
On Instagram, Tailwind provides information on posts, comments, followers, and likes.
Quintly has over 350 metrics for you to choose from to measure your KPIs in the way that best suits your needs.
Notable Features:
Over 350 metrics to pick from to measure your KPIs
Export data in several useful formats
Unique API that lets you extract data into custom dashboards
Social platforms covered:
Facebook
Pinterest
LinkedIn
Twitter
Instagram
YouTube
What you in the free version:
Every feature for 14 days
Quintly is a fantastic analytics tool if you utilize several social media channels. The tool allows you to integrate several metrics into dashboards that you can share quickly and easily.
You can also use the dashboard to compare your performance to your opponents and identify how you can get ahead of them.
Sprout social allows you to review task performance, response rates, and other team performance metrics.
Notable Features:
Review paid campaign performances across several channels
Acquire group reports of your social media profiles
Review task performance, response rates, and other team performance metrics
Social platforms covered:
Facebook
LinkedIn
Instagram
Pinterest
Twitter
What you in the free version:
Every feature for 30 days
When it comes to an enterprise-level social media analysis tool, Sprout Social is one of the best. One of the main benefits is the cross-channel social listening aspect, which allows you to execute a qualitative analysis of hashtags, keywords, and trending topics.
You can evaluate how your content performed on several social networks within data tables that are highly detailed but also easy to understand.
Iconosquare makes it easy to find tags, photos, and mentions across Instagram and Facebook.
Notable Features:
Find tags, photos, and mentions of your social media channels
Review competitor engagement and compare it to yours
Understand when followers are online to engage with them in real-time.
Social platforms covered:
Facebook
Instagram
What you in the free version:
Every feature for 14 days
Facebook account audit
Instagram account audit
Last but certainly not least is Iconosquare. This social media tool is excellent for tracking performance on Instagram and Facebook, using a single dashboard to schedule reports quickly and easily.
The Iconosquare app has some of the most detailed features from this list and is often used by social media agencies that work on behalf of large influencers.
One of the best features is competitor tracking and benchmarking, which allows you to compare your performance to your closest competition.
Karina Gandola was born and raised outside the city of Charleston, in the beautiful mountain state of West Virginia. Karina loves writing about the influencer marketing space and an area she is passionate about. She considers her faith and family to be most important to her. If she isn’t spending time with her friends and family, you can almost always find her around her sweet yellow Labrador retriever, Poshna.
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As social media marketing continues to grow in stature, so too does the value of a good social media analytics tool. Learn which free social media analysis tool is right for you.
Social media analytics is a fantastic way to gain a better insight into your target audience by reviewing how they engage with your brand on different platforms and what content resonates with them the most.
When done effectively, social media marketing provides brands with large volumes of potential consumers, ready to receive further information about your business.
The Importance of Social Media Analysis in Today’s Digital Landscape
There are several aspects of your business that can be improved by using social media analytics tools. Insight from these tools should be at the forefront of your social media marketing strategies.
Here are some of the potential impacts of effective social media analysis:
The Top Free Social Media Analysis Tools to Try
Tailwind
Tailwind’s Hashtag Finder is a great tool to help you understand which hashtags to use on Instagram.
Notable Features:
Social platforms covered:
What you in the free version:
If you focus on Instagram and Pinterest, you should consider Tailwind. Alongside analyzing performance, Tailwind also helps you schedule content and review conversations.
On Pinterest, Tailwind allows you to review potential impressions, the volume of followers, and how many pins you have.
On Instagram, Tailwind provides information on posts, comments, followers, and likes.
Sendible
You can build presentations easily with the drag-and-drop builder in Sendible.
Notable Features:
Social platforms covered:
What you in the free version:
Sendible is one of the most popular social media management tools on the market, as it offers influencers plenty of reporting and monitoring features.
For starters, it provides insights related to engagement, mentions, content, and audience profiles across all the major social media channels.
Sendible also allows you to track any mentions you receive across several social media platforms to understand what your audience is saying about you.
Finally, one of the best aspects of Sendible is the fact you can engage with mentions across various platforms in real time from one dashboard.
Quintly
Quintly has over 350 metrics for you to choose from to measure your KPIs in the way that best suits your needs.
Notable Features:
Social platforms covered:
What you in the free version:
Quintly is a fantastic analytics tool if you utilize several social media channels. The tool allows you to integrate several metrics into dashboards that you can share quickly and easily.
You can also use the dashboard to compare your performance to your opponents and identify how you can get ahead of them.
Sprout Social
Sprout social allows you to review task performance, response rates, and other team performance metrics.
Notable Features:
Social platforms covered:
What you in the free version:
When it comes to an enterprise-level social media analysis tool, Sprout Social is one of the best. One of the main benefits is the cross-channel social listening aspect, which allows you to execute a qualitative analysis of hashtags, keywords, and trending topics.
You can evaluate how your content performed on several social networks within data tables that are highly detailed but also easy to understand.
Iconosquare
Iconosquare makes it easy to find tags, photos, and mentions across Instagram and Facebook.
Notable Features:
Social platforms covered:
What you in the free version:
Last but certainly not least is Iconosquare. This social media tool is excellent for tracking performance on Instagram and Facebook, using a single dashboard to schedule reports quickly and easily.
The Iconosquare app has some of the most detailed features from this list and is often used by social media agencies that work on behalf of large influencers.
One of the best features is competitor tracking and benchmarking, which allows you to compare your performance to your closest competition.