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Social Media Platforms Top News Source For EU Youth, Surpass Traditional Media Outlets

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Social Media Platforms Top News Source For EU Youth, Surpass Traditional Media Outlets

Recent research from the European Parliament Youth Survey reveals a significant shift in how young Europeans consume news, with social media platforms now leading traditional outlets as primary information sources for those aged 16 to 30.

The survey data shows that 42% of young Europeans use social media as their main source for political and social news, overtaking television at 39%. Online news websites trail at 26%, followed by information from personal connections at 25% and video platforms like YouTube at 23%.

Platform trust varies notably by age group, with over half of respondents aged 16-18 considering TikTok (51%) and Instagram (52%) reliable news sources. This trust decreases among older youth, with only 29% of those aged 25-30 viewing TikTok as reliable, while Instagram maintains higher credibility at 41%.

In the United States, recent Pew Research Center research on American news consumption patterns revealed that 21% of Americans regularly receive news from social media creators. The trend is particularly pronounced among younger adults, as 37% of those between 18 and 29 regularly turn to these creators for news content.

Awareness of Misinformation Challenges

Despite their preference for social media news consumption, young Europeans are aware of potential misinformation risks. 

The survey indicates that 76% of respondents encountered misleading or false information in the week before participating in the study. Nine European countries reported majority exposure to disinformation “often” or “very often,” with Malta, Hungary, and Greece experiencing the highest frequencies.

The Reuters Institute’s 2024 Digital News Report complements these findings, noting that 27% of users find it challenging to identify manipulated content on TikTok. Despite these concerns, approximately 70% of young Europeans express confidence in their ability to detect false information.

The shift toward social media news consumption coincides with declining trust in traditional media institutions. 

The survey reveals that 21% of respondents express skepticism toward the European Union, while 15% report not participating in recent European elections due to feeling uninformed. Young Europeans increasingly engage in social activism through social media platforms, even as participation in traditional political processes decreases.

Platform Influence and Content Moderation

Recent events highlight social media’s growing political influence. In Romania, sponsored TikTok content reportedly contributed to previously unknown candidate Călin Georgescu securing 23% of votes in the first round of presidential elections, leading to the vote’s annulment amid allegations of Russian interference.

Major platforms are adapting their approach to content verification. Meta recently replaced its fact-checking system with ‘community notes,’ similar to the system used by Elon Musk’s X.

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Dragomir is a Serbian freelance blog writer and translator. He is passionate about covering insightful stories and exploring topics such as influencer marketing, the creator economy, technology, business, and cyber fraud.

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