Spotify has unveiled new video podcast monetization tools and production facilities at its Los Angeles campus, signaling an expanded commitment to video content creators.

The streaming platform hosted top creators, including Emma Chamberlain, Drew Afualo, and Andrew Huberman, at its “Now Playing” event. CEO Daniel Ek and co-president Gustav Söderström announced new creator offerings focused on video podcast monetization and audience engagement.

The company’s new Spotify Partner Program, launching in January 2025, supports video and audio monetization, allowing creators to experiment with different content formats. “We see some shows that are primarily an audio show dipping their toes into video with special episodes,” said Matt Huang, a Spotify monetization expert, in a news release.

Creators gained access to Spotify’s full-service production facilities during guided tours, which showcased podcast studios, listening rooms, recording spaces, and edit bays—all available to podcasters and video creators on the platform.

Colin and Samir, known for their creator economy coverage, shared insights on audience growth and brand building during a strategy session. “To me, one of the biggest messages of today is that Spotify is pro-content,” Colin noted.

The event highlighted evolving trends in podcast production, with “Good Children” creators Chris Williamson and Haley Muse discussing the shift toward video content. “We launched right before video podcasts had not only become the norm but the necessity,” they said, noting the importance of creating video clips for social media distribution.

Pop star Meghan Trainor, who participated in a panel on the convergence of music, podcasts, and audiobooks, highlighted the platform’s unified approach: “On Spotify, my podcasts, my audiobook, and my music are all in one place. It’s one place, one app where fans can find everything.”

The event concluded with a performance by Halsey, who performed “Without Me,” “Lucky,” and “You Should Be Sad.”