StatSocial has introduced a new influencer marketing platform that enables brands to search for creators based on their actual audience reach rather than posted content topics.

The platform’s database includes over 45 million influencers and creators. It allows marketers to identify potential partners by analyzing which influencers their target audiences already follow and engage with across major social platforms.

Unlike traditional influencer discovery tools that surface creators based on content categories, StatSocial’s technology maps influencer audiences to verified identities at scale through its Identity Graph system. This approach aims to help brands understand who follows an influencer and who is organically exposed to their content.

The platform includes features for creating audiences using first—or third-party data, demographic and content category filtering for creator recommendations, and tools for retargeting influencer audiences across paid media channels before, during, and after campaigns.

“This release introduces discovery capabilities that allow marketers to bring an audience-first approach not only to influencer marketing but also media planning and brand collaborations,” said David Barker, CEO of StatSocial, in a news release.

The platform provides data on audience interests, media preferences, and brand affinities. It also offers attribution capabilities by connecting audience exposure to purchase data, allowing brands to analyze spending patterns against control groups to measure campaign ROI.

Recent research on maximum influencer engagement revealed that while mega-influencers generate more overall views, they tend to receive less engagement in the form of comments, likes, and shares than their smaller counterparts – influencers with around 7,500 to 10,000 followers.