Global media company Studio71 has secured an exclusive distribution, ad sales, and marketing agreement with “The Really Good Podcast,” hosted by Bobbi Althoff, Deadline confirmed. The podcast, which has garnered over one billion views since its April 2023 launch, will enter its third season later this summer under the new partnership.

Studio71 will manage podcast advertising and integrated brand partnerships across audio and video formats. The deal aims to capitalize on Althoff’s rise to popularity, which began with comedic TikTok videos in 2021 and has resulted in an audience of more than 11 million social media followers.

Althoff’s interview style, characterized by deadpan humor and candid insights, has attracted high-profile guests, including Jimmy Kimmel, Mark Cuban, and Shaquille O’Neal. Each episode consistently amasses millions of streams.

Craig Jordan, SVP of Podcast Brand Partnerships at Studio71, told Deadline that Althoff’s approach is “a wholly original interview style that is an absolute lightning rod for listener engagement.”

The podcast recently gained attention for its involvement in L’Oreal’s CeraVe brand relaunch campaign. As part of the promotional strategy, Althoff interviewed actor Michael Cera, humorously addressing him as the creator of the skincare brand.

The agreement was brokered by representatives from 3 Arts Entertainment, WME, and Studio71.