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Platform
Instagram Okays 3-Minute Reels As Long-Form Content Gains Traction
January 22, 2025Instagram has announced plans to recommend longer Reels content in its discovery surfaces, shifting from its...
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Commentary
Motion Report Reveals ‘Ugly’ Strategy That Makes Ads Work
January 22, 2025An analysis of $100 million in advertising spend reveals that 42% of top-performing direct-to-consumer (DTC) ads...
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Platform
Indonesian AI Startup Bythen Secures $5M To Democratize Virtual Influencer Space
January 22, 2025Bythen, an Indonesian AI startup focused on virtual creator development, has raised $5 million in seed...
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Brand
Eggland’s Best Taps Social Marketing Agency Joybyte For Influencer Campaign
January 22, 2025Eggland’s Best has partnered with influencer marketing agency Joybyte to develop organic social media campaigns across...
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Commentary
Study Finds Promising Results In Using Virtual Health Influencers
January 22, 2025A recent study published in the European Journal of Cancer demonstrates the potential of AI-generated social...
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Agency
The Creator Economy In 2025: TDD’s Sarah Boyd On What’s Actually Working In Influencer Marketing
January 22, 2025“Every day, the landscape evolves dramatically,” notes Sarah Boyd, Co-CEO and CRO of The Digital Dept....
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Technology
Intellifluence Marks Milestone With 250,000 Influencers On Its Platform
January 21, 2025Intellifluence, a warm contact influencer network, announced it has surpassed 250,000 influencers on its platform, including...
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Technology
NClip: Building Stronger Creator Communities Through Engagement
January 21, 2025Adrian Wilbrandt, founder and CEO of NClip, sees a pressing need in social media: turning casual...
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Platform
TikTok Shutdown Drama: Users Relieved, But Creators Worry About The Future
January 21, 2025TikTok‘s brief shutdown and Trump’s intervention have sparked both relief and concern. The platform’s service was...
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Brand
Qatar Airways Unveils Sama, Offers Peek Into Life Of AI Flight Attendant On IG
January 21, 2025Qatar Airways launches Sama, the world’s first AI-powered digital human cabin crew member, on Instagram in...
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Brand
Singapore Launches First-Ever TikTok Game Show To Boost Tourism
January 21, 2025The Singapore Tourism Board (STB) has partnered with global social media agency Komodo to launch “The...
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Brand
Canon’s Mobile App For Multi-Camera Livestreams Eliminates Need For Traditional Streaming Hardware
January 21, 2025Canon Inc. launched Live Switcher Mobile, a free iOS app that allows content creators to manage...
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Commentary
Ambassify Report Shows Shift In Corporate Social Media Strategies
January 21, 2025A new 2025 Social Advocacy Report from Ambassify reveals a shift in corporate social media strategies....
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Platform
RedNote Taps Influencers To Boost U.S. User Base Amid TikTok’s Turmoil
January 21, 2025Chinese social platform RedNote is making strategic moves to capture the attention of American users as...
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Strategy
Essential Creator Skills For 2025: Insights From 14 Industry Leaders
January 21, 2025Recent research from LTK and Northwestern University’s Retail Analytics Council shows that 93% of companies plan...
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Agency
Modash Acquires Promoty In Global Expansion Push
January 21, 2025Influencer marketing platform Modash has acquired Promoty, a creator relationship management (CRM) company, to strengthen its...
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Platform
X, Bluesky Launch Vertical Video Feeds Amid TikTok Ban Frenzy
January 21, 2025X and Bluesky are rolling out vertical video feeds as major social media platforms are seizing...
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Platform
Zuckerberg Announces Meta’s Move To Address Poor Performance, Will Impact 3,600 Workers
January 21, 2025Meta CEO Mark Zuckerberg announced a significant change in the company’s performance management strategy, introducing what...
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Platform
Inside Trump’s Plan To Save TikTok In The U.S.
January 21, 2025President Donald Trump has unveiled a plan to prevent TikTok’s shutdown in the United States. The...
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Platform
TikTok’s High-Stakes Outreach To Remain Operational
January 21, 2025TikTok launched a high-stakes outreach campaign to President Donald Trump following a brief service interruption and...
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Platform
Meta Unveils ‘Edits’ Video Editing App As CapCut Exits U.S. Market
January 21, 2025Meta has announced a new video editing app, “Edits,” aimed at filling the void left by...
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Commentary
Traackr Highlights Top Fashion Influencers To Watch In 2025
January 20, 2025Influencer marketing platform Traackr has revealed the top fashion influencers to watch this year in its...
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Platform
Instagram Announces Updates: 3-Minute Reels And Vertical Grids
January 20, 2025Instagram has unveiled two major updates to its platform: increasing the maximum length of Reels to...
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Influencer
How Influencer Hannah Chody Is Reviving Austin’s Beloved Organic Nut Milk Brand, Fronks
January 20, 2025In the summer of 2024, social media influencer Hannah Chody announced on TikTok she was taking...
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Platform
U.S. Supreme Court Upholds TikTok Ban Law, But Platform Gets Reprieve
January 20, 2025The U.S. Supreme Court unanimously upheld a law requiring Chinese ByteDance to sell TikTok’s U.S. operations...
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