All posts tagged "Creators"
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Talent Collectives
UTA Expands UK Creator Division With Signings Of Jack Edwards, Madame Joyce, Lewis Goodall
March 21, 2025UTA has signed three prominent UK creators for global representation across all areas as part of...
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Commentary
Research Highlights Vital Gaps Between Creators And Brands
March 19, 2025New research from Influencer Ltd. highlights challenges and opportunities in the growing creator economy, where brands...
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Technology
How Lickd Connects Creators With The Music They Need
March 18, 2025MrBeast wanted to use music from major artists in his videos. Fitness channels needed proper workout...
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Brand
Inside Vestiaire Collective’s Mission To Educate Creators On The True Costs Of Fast Fashion
March 18, 2025On TikTok alone, the #haul hashtag has accumulated well over 60 billion views, with creators unpacking...
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Technology
Whalar Adopts Kantar’s LINK AI To Enhance Creator Marketing Effectiveness
March 14, 2025Whalar, part of Whalar Group and independent creator and social agency, announced a new partnership with...
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Commentary
Spotter Showcase: Invite-Only Event To Connect Top Creators With CMOs And Agency Leaders
March 13, 2025Spotter is launching its first-ever Spotter Showcase, an invite-only event connecting CMOs and agency leaders with...
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Technology
AI Startup OpusClip Secures $20M From SoftBank Vision Fund 2, Launches AI Video Search Tool
March 13, 2025OpusClip, a generative AI video editing startup, has secured $20 million in funding led by SoftBank’s...
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Technology
Beyond The Byline: Narcity Media’s Strategy For Empowering Local Creators In A Post-Publisher World
March 13, 2025Local media dies while independent creators thrive – Chuck Lapointe believes this scenario will become a...
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Technology
AvatarOS Raises $7 Million Seed Capital To Develop AI Influencer Technology
March 11, 2025AvatarOS has closed a $7 million seed funding round led by M13 with participation from Andreessen...
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Brand
The Marathon, Not The Sprint: Matador Network’s Podcast Reveals The True Timeline of Creator Success
March 11, 2025Matador Network, a travel media company founded in 2006 with just $11,000, has survived where digital...
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Technology
Slushy: A Fan Site For New Creators To Earn Without Followers
March 11, 2025The creator economy, according to Slushy CEO and co-founder David Gross, operates on a split-platform model:...
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Technology
Portal A: Ushering In A Creative Renaissance In Digital Content
March 7, 2025The high influx of brand dollars into the creator economy poses a simple yet fundamental question:...
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Influencer
Beauty, Business, And Burnout: Mirta Miler’s Raw Look At Creator Life
March 3, 2025Mirta Miler’s life seemed set on a traditional business path until her years-long after-hours hobby of...
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Technology
LTK Unveils New Video-First App To Enhance Local Creator Discoverability
February 28, 2025Creator commerce platform LTK has announced a redesign of its consumer app, transitioning from a shopping-centric...
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Talent Management
Meet Young Billboard: The Tech Strategist Converting Followers Into Revenue
February 28, 2025Should millions of followers automatically translate to massive financial success? The reality is scores of mega-influencers...
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Technology
Later, Snap Partnership Introduces Enhanced Creator Tools
February 28, 2025Later, a social media management and influencer marketing software provider, has partnered with Snap to integrate...
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Platform
Meta Backs Horizon Creators With $50M Fund, Enhanced Toolset
February 25, 2025Meta has announced a new $50 million Creator Fund for developers building mobile and mixed reality...
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Influencer
When Creators Lead: Raymond Cua’s Case For Creative Freedom
February 24, 2025Most travel destinations want creators to hit tourist hotspots and iconic restaurants. However, not a few...
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Agency
Tech Meets Community: Mavely And Later Unite To Transform Creator Commerce
February 21, 2025Later’s recent acquisition of Mavely combines the latter’s creator commerce platform with the former’s leading brand...
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Commentary
The Great Algorithm Revolt: How Creators Are Breaking Free From Platform Control
February 21, 2025Creators are actively shifting away from algorithm-dependent platforms as they seek more direct control over their...
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Brand
The Human Element In Data-Driven Marketing: Building Real Connections Beyond Metrics
February 20, 2025Relationships between brands and creators with audiences nowadays are mostly discussed in terms of analytics, to...
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Agency
Publicis Groupe Eyes Latin America Expansion With Upcoming BR Media Group Takeover
February 20, 2025Publicis Groupe has entered into an agreement to acquire São Paulo-based BR Media Group to expand...
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Brand
GTA Developer Explores Partnerships With Metaverse Creators To Transform Popular Game Into Creative Hub
February 19, 2025Rockstar Games has engaged in discussions with leading creators from Roblox and Fortnite about potential collaborations...
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Technology
Need Financial Infrastructure That Pays Creators In 24 Hours? Call Hydrant Pay
February 19, 2025It goes without saying that the creator is a critical component of a brand’s marketing campaign....
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Talent Collectives
Pioneering Political Creator Management: How Colossal Influence Is Turning Controversial Content Into Brand Success
February 18, 2025In a world where brands run from controversy, Colossal Influence takes the other direction and embraces...
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