All posts tagged "influencer"
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Brand
Oregon State Athletics Relaunches NIL Marketplace To Facilitate Brand Deals For Student-Athletes
March 20, 2025Oregon State University Athletics has partnered with Teamworks Influencer to relaunch “The Woodshop,” a marketplace designed...
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Technology
Data, Not Guesswork: Inside Moburst’s Business Impact Strategy
March 19, 2025When an influencer with tens to hundreds of thousands of followers is in talks with a...
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Influencer
Influencer Soccer Charity Event Sells Out Wembley, Generates £4.7M, 17M+ Views
March 11, 2025The Sidemen Charity Match at Wembley Stadium on Saturday, March 8, raised £4,733,004 (~$6.1 million) for...
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Influencer
‘The O’Neal’s Way’: The Story Behind The Food Creator Taking Over Social Media
March 11, 2025“I never in my wildest dreams would have even thought people would have taken a liking...
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Influencer
The Skincare Strategist: Wendy Cung Ly Shares Business School Approach To Creator Economy Success
March 11, 2025Five years ago, UC Davis business student Wendy Cung Ly couldn’t land a single corporate internship. ...
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Commentary
UTA Sports Teams Join Forces With Teamworks Influencer For NIL Initiative
March 10, 2025The University of Texas at Arlington has launched the Makin’ Bucks Exchange program in partnership with...
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Brand
DICK’S Sporting Goods Expands Influencer Initiative, Invites Public Participation
February 27, 2025DICK’S Sporting Goods has opened its previously internal content creator program to public applicants, offering paid...
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Brand
Grace Beverley’s Tala Brand To Launch Debut Brick-and-Mortar Location
February 27, 2025Tala, the activewear brand founded by influencer-turned-entrepreneur Grace Beverley in 2019, is opening its first standalone...
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Commentary
Research Shows Nearly A Third Of Influencer Followers Buy On Social Platforms
February 26, 2025A new YouGov survey of 2,000 UK consumers, part of a report commissioned by British creative...
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Agency
Solving Creator Marketing’s ROI Challenge: Later CEO Scott Sutton On Making Influence Measurable
February 17, 2025Influencer marketing and social media management platform Later recently expanded its data arsenal with a $250...
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Agency
How Influencer.com Is Expanding Creator Marketing Services Beyond Social Posts
February 17, 2025When Nike wanted to transform Times Square into a creator-powered celebration for Air Max Day, they...
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Brand
Diageo Taps Nigerian Guinness Brand Strategist To Drive Influencer And Engagement Initiatives In Africa
February 12, 2025Diageo has appointed Cynthia Ufele as Brand Manager for Influencer Reserve and Culture Manager for South,...
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Influencer
‘Raw and Unfiltered’: The Paul Brothers Announce First-Ever Reality Show On HBO
February 4, 2025Jake and Logan Paul, the influencer brothers known for their social media presence and boxing careers,...
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Influencer
The Responsibility of Content Creators in Crisis Situations – 13 Experts Chime In
February 2, 2025When automotive content creator Alex Choi’s raw footage of the Pacific Palisades fire and scenes of...
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Influencer
Jake, Logan Paul Tease Mystery Project With HBO Max
January 30, 2025Social media stars Jake and Logan Paul have announced a March 27 collaboration with HBO Max,...
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Technology
NClip: Building Stronger Creator Communities Through Engagement
January 21, 2025Adrian Wilbrandt, founder and CEO of NClip, sees a pressing need in social media: turning casual...
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Platform
Consolidation, Global Expansion, And More: The Creator Economy’s M&A Landscape In 2024
January 8, 2025With a global market value of $156.4 billion, the creator economy and its impact cannot be...
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Brand
LEGO, Epic Games Tap Influencer Madison Beer For LEGO Fortnite Campaign
January 3, 2025LEGO and Epic Games launched two major updates to LEGO Fortnite in December 2024, partnering with...
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Influencer
Social Media Entrepreneur Brandon Schlichter Takes Over Illinois Roofing Giant
December 23, 2024Brandon Schlichter, creator of the YouTube channel Investment Joy with 1.8 million subscribers, recently acquired H.C....
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Brand
P&G Banks on Chinese Douyin Influencers as Sales Decline
November 26, 2024Procter & Gamble (P&G) is revamping its marketing strategy on the Chinese shopping app Douyin amid...
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Commentary
Why Beauty and Fashion Brands Are Shifting to Nano, Micro Influencers with Average Engagement Rates [REPORT]
November 25, 2024New research from influencer marketing platform Traackr reveals that creators with smaller audiences consistently generate higher...
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Influencer
Jake Paul vs. Mike Tyson Breaks Record for ‘Most-Streamed Sporting Event Ever’ with 108M Live Global Viewers, Netflix Reports
November 22, 2024Netflix’s live-streamed boxing match between Jake Paul and Mike Tyson on November 15 garnered an average...
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Agency
How ZeroTo1 Transforms Influencer Marketing Into a Revenue-Generating Channel
November 20, 2024While many agencies prioritize viral content metrics, ZeroTo1 takes a different approach: transforming influencer communities into...
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Agency
Mavely: How Performance-Based Influencer Marketing is Transforming Social Commerce
November 19, 2024Since its founding in 2019, Mavely has processed over 300 million purchase journeys and distributed nearly...
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Influencer
From Stay-at-Home Mom to UGC Pioneer: How Salha Aziz Built a Thriving Creator Community
November 15, 2024In just two and a half years, Salha Aziz transformed from a stay-at-home mom posting occasional...