All posts tagged "influencer marketing"
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Commentary
IPL 2025 To See $66 Million In Influencer Marketing Spend, Research Shows
March 21, 2025Brands are expected to invest $66 million (₹550 crore) in influencer-led campaigns during the Indian Premier...
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Commentary
YAAP Report Shares Roadmap For Influencer Marketing In 2025
March 19, 2025YAAP Digital has released a comprehensive report on influencer marketing based on interviews with 50 CMOs...
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Technology
Ukreate, Billion Dollar Brands Partner To Enhance Influencer Marketing Offering
March 19, 2025Ukreate has entered a strategic alliance with Billion Dollar Brands to develop new approaches for connecting...
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Commentary
AiMCO’s Sold-Out Influencer Events Signal The Return To In-Person Connection, Beauty’s Digital Renaissance
March 11, 2025The Australian Influencer Marketing Council’s (AiMCO) recent beauty influencer breakfast sessions exposed the creator economy’s hunger...
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Commentary
Digital Talent Industry Reaches Record Growth As Brands Shift To Creator-Led Strategy
March 3, 2025The digital talent management industry (DTMI) expanded by 15% in 2024, with influencer marketing spend hitting...
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Agency
Popular Pays Challenges Creator Marketing Conventions With Quality-First Approach
March 3, 2025While many influencer marketing platforms focus on the size of their creator networks, identifying creators who...
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Commentary
Australian Influencer Marketing Council Welcomes Four New Members
February 28, 2025The Australian Influencer Marketing Council (AiMCO) has expanded its member base to over 120 partners with...
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Brand
Flipkart Taps Qoruz As Part Of Broader Creator Marketing Push
February 21, 2025Flipkart has partnered with influencer technology platform Qoruz to enhance its creator marketing capabilities starting in...
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Technology
How AI Adoption Accelerates Influencer Marketing
February 20, 2025Artificial intelligence is streamlining how brands connect with social media influencers, with 54.8% of marketers reporting...
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Agency
The Influencer Marketing Factory On Navigating Industry Shifts
February 20, 2025Alessandro Bogliari co-founded The Influencer Marketing Factory (IMF) in 2018 with only $1,500 and a vision...
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Agency
INFLOW Network: Finding Its Niche As The ‘TED Talks’ Of The Influencer Marketing Industry
February 12, 2025“Everyone was playing the same game,” says Afşın Avcı about people setting up influencer marketing agencies...
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Commentary
Influencer Marketing Spend To Grow In 2025, Along With Rise Of Local & Niche Creators
February 12, 2025U.S. influencer marketing spending will grow 14.2% to $9.29 billion in 2025, excluding paid media amplification...
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Technology
SwayID: The ‘Seatbelt’ For Safeguarding Influencer & UGC Marketing In Times Of Trust Crisis
February 7, 2025The creator economy has hit a critical inflection point. The U.S. Federal Trade Commission (FTC) has...
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Commentary
Southeast Asian Influencer Market Set For Double-Digit Growth Through 2027
February 5, 2025The Southeast Asian influencer marketing segment is growing at a 10.83% compound annual growth rate as...
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Commentary
Influencer Marketing Campaigns Favor Long-Term Partnerships Over One-Time Engagements
January 30, 2025Global influencer marketing agency Famesters has released its annual industry report that highlights the changing nature...
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Brand
World’s Second-Fastest Growing Restaurant Brand Seeks Influencer Marketing Help For Global Expansion
January 27, 2025Jollibee Group, named one of TIME Magazine’s World’s Best Companies in 2023, announced an opening for...
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Platform
Influencer Marketing Startup ShopMy Raises $77.5M As Micro-Influencer Strategy Pays Off
January 27, 2025ShopMy has secured $77.5 million in Series B funding, co-led by Bessemer Venture Partners and Bain...
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Agency
The Creator Economy In 2025: TDD’s Sarah Boyd On What’s Actually Working In Influencer Marketing
January 22, 2025“Every day, the landscape evolves dramatically,” notes Sarah Boyd, Co-CEO and CRO of The Digital Dept....
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Agency
Croatian Startup Hypefy Secures €1.75M For AI-Driven Influencer Marketing Automation
January 20, 2025Zagreb-based Hypefy has secured €1.75 million (~$1.8M) in seed funding to expand its AI-driven influencer marketing...
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Technology
How Ramdam Uses AI to Improve Creator Ad Production
January 13, 2025After shifting from consumer apps to address inefficiencies in creator marketing, Ramdam has secured €3 million...
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Brand
How Wave and The Shorty Awards Spot Future Digital Media Leaders Through The Elevate Creatives Fund
January 13, 2025The Shorty Awards introduced the Elevate Creatives Fund in May 2023, partnering with the financial management...
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Agency
AI Influencer Management: How PiXEL Creates New Opportunities In Creator Marketing
December 20, 2024In 2024, as brands seek effective ways to reach audiences through emerging technologies, Lewis Davey created...
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Agency
How LaToya Shambo’s Black Girl Digital Is Making Strides In Influencer Marketing When Terms Like DE&I Fall Out Of Favor
December 13, 2024With 18 years of advertising and marketing experience, LaToya Shambo identified a critical gap in the...
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Technology
How Lionize’s AI-Powered Platform Makes Influencer Marketing More Efficient
December 5, 2024As co-founder and CEO of Lionize, Chris Buetti has built an AI-powered platform that makes influencer...
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Commentary
Why Beauty and Fashion Brands Are Shifting to Nano, Micro Influencers with Average Engagement Rates [REPORT]
November 25, 2024New research from influencer marketing platform Traackr reveals that creators with smaller audiences consistently generate higher...
![Why Beauty and Fashion Brands Are Shifting to Nano, Micro Influencers with Average Engagement Rates [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/11/Why-Beauty-and-Fashion-Brands-Are-Shifting-to-Nano-Micro-Influencers-with-Average-Engagement-Rates-REPORT-400x240.png)
![Why Beauty and Fashion Brands Are Shifting to Nano, Micro Influencers with Average Engagement Rates [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/11/Why-Beauty-and-Fashion-Brands-Are-Shifting-to-Nano-Micro-Influencers-with-Average-Engagement-Rates-REPORT-100x100.png)
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