All posts tagged "influencer marketing"
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Technology
SARAL Levels The Playing Field For Emerging Brands In Influencer Marketing
September 11, 2024The influencer marketing gold rush has left many small brands in the dust, struggling to compete...
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Technology
FamFluence CEO Jim Silver, SVP Alexa Vogue Share Vision For Family-Oriented Influencer Marketing
September 11, 2024FamFluence Talent Management is a creator agency that exclusively represents family-focused influencers. Led by CEO Jim...
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Commentary
28% Of U.S. Creators Tapped For Political Content: Is This The ‘Influencer Election’? [REPORT]
September 10, 2024A new study by global creator agency Billion Dollar Boy, which surveyed over 4,000 consumers and...
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Strategy
Invite-Only Niimbus Conference Unites Influencer Marketing Execs For Strategic Solutions
September 2, 2024In an industry known for its quick growth and flashy spectacles, one veteran marketer is betting...
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Technology
How The AI-Powered CreatorTag Platform Drives Award-Winning Campaigns For Eleve Media
August 27, 2024Artificial intelligence is taking over influencer marketing, and India’s Eleve Media aims to be at the...
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Technology
How SoSquared CEO Sam Royle Is Engineering Data-Driven Success In Influencer Marketing
August 26, 2024“Influencer marketing is a bit of an infant industry. And naturally, with all infant industries comes...
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Brand
How Kopari And Ella Halikas Are Bringing Brands Closer To Fans With Exclusive Events
August 20, 2024Beauty brand Kopari is introducing a new approach to influencer marketing by inviting followers to exclusive...
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Agency
How OpraahFx Is Nurturing India’s Next Generation Of Digital Influencers
August 8, 2024Indian influencer marketing and talent management company OpraahFx launched a Creator Accelerator Program (CAP) to boost...
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Influencer
Influencer Marketing Under Scrutiny: Key Findings From UK’s ASA Rulings
July 30, 2024An analysis of 141 rulings by the UK’s Advertising Standards Authority (ASA) from October 2017 to...
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Agency
From YouTube Beginnings To Fortnite Worlds: How Adshot’s Co-Founder Is Changing Influencer Marketing
July 26, 2024Axel Gekiere is the co-founder of the Belgian influencer marketing agency Adshot, which leverages technology to...
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Agency
Stagwell’s Latest Acquisition Boosts AI-Driven Marketing With 300M+ Creator Network
July 25, 2024Stagwell continues its expansion strategy by acquiring LEADERS, an Israeli digital agency, and its AI-powered platform...
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Technology
Reverse Engineering Influencer Marketing: This Startup Is Turning Every Post Into Payment
July 25, 2024To impact influencer marketing, shopstar is turning the traditional model on its head. Co-founded by Ori...
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Technology
Intelligent Influence: Hypetap’s Detch Singh Reveals Key To Driving Tangible Business Outcomes In Influencer Marketing
July 23, 2024Detch Singh is the founder of Hypetap, a company setting industry standards through technology and strategic...
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Tech
AI Meets Influencer Marketing: BrandPilot AI’s New Tool Promises 3x Faster Campaigns
July 22, 2024BrandPilot AI, a Toronto-based provider of AI-powered influencer marketing solutions, launched Spectrum IQ, a web application...
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Agency
Tech Meets Talent: The Acquisition Reshaping India’s Creator Ecosystem
July 19, 2024Collective Artists Network, India’s leading new media entity focused on pop culture, has acquired Galleri5, an...
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Commentary
[REPORT] Video Killed The Photo Star: The Content Type Over 50% Of Influencers Are Embracing
July 19, 2024IZEA has released its annual study to provide insights for marketing partners, educate decision-makers on social...
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Agency
NIL For All: Influxer’s Kendra Eidam Explains The Company’s Mission To Standardize College Athlete Branding
July 18, 2024In the digital age, college sports have become commonly associated with the concept of Name, Image,...
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Commentary
[REPORT] Nearly 40% Of Surveyed Americans Demand Transparency From AI Influencers – How Brands Are Responding
July 17, 2024A new survey by The Influencer Marketing Factory reveals that 36% of respondents believe artificial intelligence...
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Technology
CreatorDB’s Alfonso Ramirez Shares The Company’s Vision: Transforming Influencer Perceptions
July 17, 2024As digital marketing keeps breaking ground, CreatorDB is emerging as a major player. The Taiwan-based company,...
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Brand
Paint Wars: 8 Influencers Are Transforming Homes And Lives With Just Tape
July 16, 2024The ninth annual FrogTape Paintover Challenge is underway. Eight DIY influencers compete to create standout home...
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Commentary
[REPORT] Authenticity Vs. Follower Count: The Shifting Priorities In Influencer Marketing
July 16, 2024A new report from Sprout Social reveals shifting priorities in influencer marketing. Generational differences are emerging...
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Talent Collectives
VRAI Digital’s Molly Tracy Reveals How Mid-Tier Influencers Are Outperforming Mega-Stars
July 15, 2024In a digital world where influencer marketing often gravitates towards mega-stars and coastal elites, one Chicago-based...
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Commentary
[REPORT] Top 3 Factors That Make Canadians Trust Influencer Recommendations
July 15, 2024A new report by IZEA Worldwide reveals the key factors that drive trust in influencer marketing...
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Commentary
European Trade Bodies United: What This Means For The Future Of Influencer Marketing
July 13, 2024In late May, several European creator economy trade associations formed the European Influencer Marketing Alliance (EIMA)...
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Talent Collectives
Mushroom Connect Joins AiMCO’s 100+ Influencer Marketing Partners
July 12, 2024Mushroom Group’s newly launched talent management and partnerships agency, Mushroom Connect, has joined the Australian Influencer...
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