All posts tagged "influencer marketing"
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Technology
How The AI-Powered CreatorTag Platform Drives Award-Winning Campaigns For Eleve Media
August 27, 2024Artificial intelligence is taking over influencer marketing, and India’s Eleve Media aims to be at the...
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Technology
How SoSquared CEO Sam Royle Is Engineering Data-Driven Success In Influencer Marketing
August 26, 2024“Influencer marketing is a bit of an infant industry. And naturally, with all infant industries comes...
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Brand
How Kopari And Ella Halikas Are Bringing Brands Closer To Fans With Exclusive Events
August 20, 2024Beauty brand Kopari is introducing a new approach to influencer marketing by inviting followers to exclusive...
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Agency
How OpraahFx Is Nurturing India’s Next Generation Of Digital Influencers
August 8, 2024Indian influencer marketing and talent management company OpraahFx launched a Creator Accelerator Program (CAP) to boost...
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Influencer
Influencer Marketing Under Scrutiny: Key Findings From UK’s ASA Rulings
July 30, 2024An analysis of 141 rulings by the UK’s Advertising Standards Authority (ASA) from October 2017 to...
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Agency
From YouTube Beginnings To Fortnite Worlds: How Adshot’s Co-Founder Is Changing Influencer Marketing
July 26, 2024Axel Gekiere is the co-founder of the Belgian influencer marketing agency Adshot, which leverages technology to...
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Agency
Stagwell’s Latest Acquisition Boosts AI-Driven Marketing With 300M+ Creator Network
July 25, 2024Stagwell continues its expansion strategy by acquiring LEADERS, an Israeli digital agency, and its AI-powered platform...
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Technology
Reverse Engineering Influencer Marketing: This Startup Is Turning Every Post Into Payment
July 25, 2024To impact influencer marketing, shopstar is turning the traditional model on its head. Co-founded by Ori...
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Technology
Intelligent Influence: Hypetap’s Detch Singh Reveals Key To Driving Tangible Business Outcomes In Influencer Marketing
July 23, 2024Detch Singh is the founder of Hypetap, a company setting industry standards through technology and strategic...
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Tech
AI Meets Influencer Marketing: BrandPilot AI’s New Tool Promises 3x Faster Campaigns
July 22, 2024BrandPilot AI, a Toronto-based provider of AI-powered influencer marketing solutions, launched Spectrum IQ, a web application...
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Agency
Tech Meets Talent: The Acquisition Reshaping India’s Creator Ecosystem
July 19, 2024Collective Artists Network, India’s leading new media entity focused on pop culture, has acquired Galleri5, an...
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Commentary
[REPORT] Video Killed The Photo Star: The Content Type Over 50% Of Influencers Are Embracing
July 19, 2024IZEA has released its annual study to provide insights for marketing partners, educate decision-makers on social...
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Agency
NIL For All: Influxer’s Kendra Eidam Explains The Company’s Mission To Standardize College Athlete Branding
July 18, 2024In the digital age, college sports have become commonly associated with the concept of Name, Image,...
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Commentary
[REPORT] Nearly 40% Of Surveyed Americans Demand Transparency From AI Influencers – How Brands Are Responding
July 17, 2024A new survey by The Influencer Marketing Factory reveals that 36% of respondents believe artificial intelligence...
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Technology
CreatorDB’s Alfonso Ramirez Shares The Company’s Vision: Transforming Influencer Perceptions
July 17, 2024As digital marketing keeps breaking ground, CreatorDB is emerging as a major player. The Taiwan-based company,...
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Brand
Paint Wars: 8 Influencers Are Transforming Homes And Lives With Just Tape
July 16, 2024The ninth annual FrogTape Paintover Challenge is underway. Eight DIY influencers compete to create standout home...
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Commentary
[REPORT] Authenticity Vs. Follower Count: The Shifting Priorities In Influencer Marketing
July 16, 2024A new report from Sprout Social reveals shifting priorities in influencer marketing. Generational differences are emerging...
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Talent Collectives
VRAI Digital’s Molly Tracy Reveals How Mid-Tier Influencers Are Outperforming Mega-Stars
July 15, 2024VRAI Digital, the brainchild of industry maverick Molly Tracy, is turning heads by supporting mid-tier creators...
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Commentary
[REPORT] Top 3 Factors That Make Canadians Trust Influencer Recommendations
July 15, 2024A new report by IZEA Worldwide reveals the key factors that drive trust in influencer marketing...
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Commentary
European Trade Bodies United: What This Means For The Future Of Influencer Marketing
July 13, 2024In late May, several European creator economy trade associations formed the European Influencer Marketing Alliance (EIMA)...
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Talent Collectives
Mushroom Connect Joins AiMCO’s 100+ Influencer Marketing Partners
July 12, 2024Mushroom Group’s newly launched talent management and partnerships agency, Mushroom Connect, has joined the Australian Influencer...
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Agency
Beyond Ads: How This MCN Deal Turns Influencers Into Food Brands And Game Developers
July 9, 2024On Monday, Collab Asia, a global multi-channel network (MCN) operating in seven Asian countries, announced a...
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Technology
AnyMind’s Aditya Aima Reveals How Their New GenAI Functionality Is Impacting Influencer Marketing Across 15 Markets
July 4, 2024Asian tech company AnyMind Group, which went public just last year, is making waves with its...
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Agency
IZEA’s Hoozu Makes Big Move: Aussie Influencer Agency Snaps Up 26 Talent
July 3, 2024On Monday, IZEA Worldwide’s subsidiary Hoozu acquired 26 Talent, a prominent Australian talent management agency, as...
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Agency
Meet The Ex-Beauty Execs Transforming Influencer Campaigns In Germany
July 3, 2024All That Matters Consulting, founded in 2021 by Andy Hochbichler and Kathi Donaczi, is not just...
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