All posts tagged "influencer marketing"
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Commentary
Primetag Introduces Retail Analytics Solution To Boost Influencer Marketing ROI
October 18, 2024Primetag, an analytics and ROI measurement platform for influencer marketing, has launched its Influence to Store...
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Technology
GroupM, Mindshare Unveil Influencer Marketing Tool To Enhance Diversity, Inclusion
October 18, 2024GroupM and Mindshare are launching their Inclusive Influencer tool to increase diversity and inclusion in influencer...
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Technology
2,000 Campaigns Later: Audiencly’s Influencer Marketing Modus Operandi Explained
October 16, 2024Adrian Kotowski is a 24-year-old gaming enthusiast-turned-marketing entrepreneur. While at school, he met friends who did...
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Agency
Havas Lynx Unveils New Healthcare Influencer Strategy
October 15, 2024Healthcare communications agency Havas Lynx is launching a global healthcare influencer offering to drive health outcomes...
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Brand
The Buzz Behind OTH Network’s Black Card 3,000+ Influencers Use
October 9, 2024Fintech platform On The House (OTH) Network is gaining traction in influencer marketing with its AI-powered...
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Agency
Node App’s Founders Reveal Why They Sold The Startup To Dulcedo Group, Discuss AI Matchmaking For Micro-Influencers
October 8, 2024Node App, the brainchild of former social media agency manager Armin Faraji and ex-Google UX designer...
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Technology
iKala KOL Radar Hits Major Milestone In Global Influencer Marketing
October 8, 2024iKala, a Taiwan-based AI solutions provider, announced that its AI-powered influencer marketing platform, KOL Radar, now...
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Commentary
Sustainability And Social Media: Gen Z’s Holiday Shopping Priorities And What Experts Think
October 7, 2024Gen Z is reshaping holiday shopping and companies must adapt to new technologies and marketing strategies...
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Technology
Later’s Dream Team: Industry Veteran Assumes Top Role, Seasoned Exec Climbs The Ranks
October 4, 2024Influencer marketing and social media management solutions provider Later announced two key executive appointments, bolstering its...
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Agency
Two Plus Company Agencies Are Launching An Influencer Marketing Solution For Performance Marketing, Brand Building
October 4, 2024Citizen Relations and Mekanism, two agencies within the Plus Company network, are introducing Performfluence, a new...
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Technology
French B Corp Kolsquare Is Bringing Influencer Marketing Klub To the UK
September 26, 2024Kolsquare, is bringing its Influencer Marketing Klub (IMK) to London on October 26 to reshape the...
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Agency
L’Oréal Vietnam Goes All-In On Influencers By Naming Onefluence As Its Influencer Marketing Agency
September 16, 2024L’Oréal Vietnam appointed WPP’s Onefluence as its full-service influencer marketing agency, signing a three-year retainer agreement. ...
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Commentary
Lower Costs, Higher Engagement: The Truth About Fast-Paced Influencer Marketing [REPORT]
September 12, 2024New research from influencer marketing agency Obviously reveals that quick-turn content creation campaigns can lead to...
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Technology
SARAL Levels The Playing Field For Emerging Brands In Influencer Marketing
September 11, 2024The influencer marketing gold rush has left many small brands in the dust, struggling to compete...
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Technology
FamFluence CEO Jim Silver, SVP Alexa Vogue Share Vision For Family-Oriented Influencer Marketing
September 11, 2024FamFluence Talent Management is a creator agency that exclusively represents family-focused influencers. Led by CEO Jim...
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Commentary
28% Of U.S. Creators Tapped For Political Content: Is This The ‘Influencer Election’? [REPORT]
September 10, 2024A new study by global creator agency Billion Dollar Boy, which surveyed over 4,000 consumers and...
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Strategy
Invite-Only Niimbus Conference Unites Influencer Marketing Execs For Strategic Solutions
September 2, 2024In an industry known for its quick growth and flashy spectacles, one veteran marketer is betting...
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Technology
How The AI-Powered CreatorTag Platform Drives Award-Winning Campaigns For Eleve Media
August 27, 2024Artificial intelligence is taking over influencer marketing, and India’s Eleve Media aims to be at the...
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Technology
How SoSquared CEO Sam Royle Is Engineering Data-Driven Success In Influencer Marketing
August 26, 2024“Influencer marketing is a bit of an infant industry. And naturally, with all infant industries comes...
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Brand
How Kopari And Ella Halikas Are Bringing Brands Closer To Fans With Exclusive Events
August 20, 2024Beauty brand Kopari is introducing a new approach to influencer marketing by inviting followers to exclusive...
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Agency
How OpraahFx Is Nurturing India’s Next Generation Of Digital Influencers
August 8, 2024Indian influencer marketing and talent management company OpraahFx launched a Creator Accelerator Program (CAP) to boost...
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Influencer
Influencer Marketing Under Scrutiny: Key Findings From UK’s ASA Rulings
July 30, 2024An analysis of 141 rulings by the UK’s Advertising Standards Authority (ASA) from October 2017 to...
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Agency
From YouTube Beginnings To Fortnite Worlds: How Adshot’s Co-Founder Is Changing Influencer Marketing
July 26, 2024Axel Gekiere is the co-founder of the Belgian influencer marketing agency Adshot, which leverages technology to...
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Agency
Stagwell’s Latest Acquisition Boosts AI-Driven Marketing With 300M+ Creator Network
July 25, 2024Stagwell continues its expansion strategy by acquiring LEADERS, an Israeli digital agency, and its AI-powered platform...
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Technology
Reverse Engineering Influencer Marketing: This Startup Is Turning Every Post Into Payment
July 25, 2024To impact influencer marketing, shopstar is turning the traditional model on its head. Co-founded by Ori...
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