All posts tagged "influencer marketing"
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Agency
Influential’s EMEA Expansion Isn’t A “Copy-Paste Job,” Agency Promises A Media-First Approach For Brands
May 2, 2024U.S. influencer marketing company Influential has launched a dedicated division in the EMEA region, promising a...
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Technology
This AI Startup Just Raised Funds to Improve Influencer Discovery
May 1, 2024Influencer marketing company vHub.ai has announced raising an undisclosed amount in a seed funding round from...
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Commentary
[REPORT] Beyond Follower Count: The Real Factors Driving Influencer Rates (Surprising Data From 250K Payments)
May 1, 2024Influencer marketing rates have long been assumed to correlate directly with an influencer’s follower count. However,...
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Technology
How Much Can An Influencer Really Make? This AI Has The Scoop
May 1, 2024A new AI-driven influencer marketing platform, HireInfluencer, provides data-driven insights into potential influencer earnings and brand...
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Commentary
[REPORT] Glossy Insider Reveals The 4 Metrics Influencers Are Judged On (And Why Sponsored Posts Aren’t #1)
April 30, 2024Glossy, a media company covering the fashion and beauty industries, recently released a report analyzing the...
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Agency
The Untapped Power Of Niche Communities: Havas Red’s Fresh Approach To Influencer Marketing
April 29, 2024Philippines-based market agency Havas Red has announced a new approach to influencer marketing that focuses on...
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Agency
Seasoned Pros Launch Elite Middle East Unit Making Influencer Dreams Reality
April 25, 2024MCN, a marketing communications network, has announced the launch of its influencer practice to address the...
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Brand
Fizz And Fashion: Poppi’s Influencer Marketing Strategy Delivers A Stylish Sip
April 25, 2024The vibrant sweatsuits emblazoned with Poppi’s logo have become central to the beverage brand’s influencer marketing...
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Commentary
[REPORT] The Role Of Influencer Marketing In Driving The Global Luxury Market To $354 Billion In 2023
April 24, 2024The global luxury goods market reached $354.81 billion in revenues in 2023, up 13.5% from $312.63...
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Brand
He Helped A Travel Brand Reach Over 1 Million Engaged Fans Without Spending A Dime On Ads
April 23, 2024Travel marketing firm Trending Travel has elevated Kieran Shew to managing director following a string of...
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Commentary
[REPORT] Influencers’ Role In Making U.S. Consumers Click ‘Buy Now’ On Amazon
April 19, 2024IZEA has released a new report that provides insights into the effectiveness of influencer marketing in...
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Talent Collectives
Teamwork, Transparency And Brand Alignment: Unpacking Sintillate Talent’s An Award-Winning Influencer Agency’s Formula
April 19, 2024From Psychology Roots To Influencer Agency Pioneer Sinan Sahin’s path to founding one of the UK’s...
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Strategy
Do Creators Really Influence Consumer Buying Habits? More Than 1,000 Followers Answer Survey
April 19, 2024NeoReach, an influencer marketing platform, has released a report titled “Swipe to Buy 2024: How Creators...
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Brand
The End Of An Era? Fashion House Revolve Rethinks Coachella Camps And Influencer Trips
April 16, 2024Revolve once made an all-in bet on influencer marketing and scored big. Known for its influencer...
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Commentary
Creators Cash In: Paid User-Generated Content Offering Explodes 93% In 2023
April 16, 2024Collabstr, an influencer marketing platform, released its annual report examining trends in the industry. The report...
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Brand
Cannes Lions Unveils A Creator Pass To Lure Influencers To The Advertising Festival
April 12, 2024The Cannes Lions advertising festival announced it has partnered with Viral Nation, a marketing and talent...
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Agency
How The Digital Dept.’s Merger Is Setting New Standards For Authenticity And Innovation In Influencer Marketing
April 10, 2024Industry Leaders Merge to Transform Creator Economy Two industry experts, Ali Grant and Sarah Boyd, have...
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Technology
Creator Management Platform GRIN Rolls Out A New Data-Driven Tool To Help Brands Power Up Their Influencer Programs
April 4, 2024Creator management platform GRIN, whose clients include Uber, Macy’s, and SKIMS, has launched Activations Benchmarking, a...
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Commentary
How Trust In Influencer Marketing Differs Between Age and Sex, New Survey Reveals
April 2, 2024Influencer marketing platform IZEA Worldwide, Inc. has released its annual “Trust in Influencer Marketing” report for...
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Commentary
From Pets To Comics: Vietnam’s Wildest Influencer Marketing Trends
March 29, 2024A new report from Flamingo Digital Media Corporation provides an in-depth look at the current state...
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Commentary
New Influencer Marketing Impact Report Reveals Which Strategy Is The Best Bang For A Brand’s Buck
March 29, 2024The newly released report from influencer marketing platform Traackr sheds light on the latest trends in...
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Technology
1,000 Influencers Per Month: How One Platform Automates Gifting At Massive Scale
March 28, 2024The Rise of the Creator Economy As influencer marketing continues to grow, brands are increasingly turning...
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Brand
Blue Heaven’s Skincare-Infused Makeup Line “&” Gets A Festive Boost With AnyMind Group’s Influencer Campaign
March 27, 2024AnyMind Group, a BPaaS company specializing in marketing, e-commerce, and digital transformation, announced it has successfully...
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Agency
With 300,000 Vetted Creators, Qoruz Is helping To Lead India’s Influencer Marketing Wave
March 25, 2024India’s influencer marketing industry is rapidly evolving, fueled by the creator economy boom. As brands increasingly...
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Brand
Brewing An Influencer Storm: Iconic Beer Brand Taps In With New Agency Of Record
March 21, 2024Duvel Moortgat UK, the family-owned brewery group behind acclaimed craft beer brands like Duvel and Chouffe,...