All posts tagged "influencer marketing"
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Platform
Influencer Marketing Trailblazer Josh Norris Reveals The Untapped Potential For B2B Brands
June 17, 2024Influencer marketing is breaking into a new frontier: the enterprise technology world. Traditional sales and marketing...
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Agency
BENlabs Shakes Up Leadership And Cuts Staff: What’s Behind The Restructuring?
June 6, 2024Influencer marketing firm BENlabs announced on LinkedIn a restructuring focused on three core areas: product placement,...
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Agency
Former Fashion Influencer Chlöe Gibbions’s “Creators Pitch Brands” Model Is Turning Heads
June 3, 2024Manchester entrepreneur Chlöe Gibbions is leaving her mark on influencer marketing with her Ours Agency. The...
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Brand
This Filmmaker Launched “Airbnb Of Brand Deals” To Let Creators List Dream Projects For Brands To Discover
May 30, 2024Actor-director & entrepreneur Wes Elder is aiming to reshape the influencer marketing industry with his new...
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Agency
This Indian Tech Is Bringing Data-Driven Influencer Marketing To The World
May 29, 2024Indian-based tech company Only Much Louder (OML) announced it’s expanding its influencer marketing platform, Hypothesis, to...
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Agency
500 MGMT’s Innovative Approach: Tailoring Long-Term Growth And Monetization Strategies For Creator Success
May 28, 2024500 MGMT, a newly launched global creator agency, is focused on helping creators become long-term partners...
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Agency
The Delicate Balance This Talent Agency Maintains To Succeed In The Influencer Space
May 27, 2024Megan Johnston’s boutique talent management agency, TheInfluencerPA, is thriving in the influencer marketing industry by taking...
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Brand
Budapest Wowed 50 Elite Influencers From 14 Countries – The Brilliant Tourism Strategy Behind It
May 27, 2024The Hungarian Tourism Agency hosted a large-scale influencer marketing event called the “Budapest Influencer Trip” in...
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Agency
London Advertising Giant Teams Up With Aussie Experts To Crack The Influencer Marketing Code
May 16, 2024Bicycle London, a major advertising agency in the UK capital, has launched Ripple, an in-house influencer...
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Commentary
[REPORT] Measuring ROI: The #1 Influencer Marketing Challenge For 49% Of Brands (And How To Solve It)
May 8, 2024A full-service marketing agency for international premium and luxury brands, WHITE Communications, has released a report...
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Agency
Issa Rae’s Ensemble Aims To Close The 35% Pay Gap For Black Influencers – Here’s How
May 8, 2024Issa Rae, the creator of HBO’s “Insecure” and “A Black Lady Sketch Show,” is launching a...
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Influencer
How This Influencer Built An Business Around Empowering Women Through Fashion & Mindset
May 5, 2024Dani Kumrou traded in life as a classroom teacher almost nine years ago to build an...
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Agency
Influencer Marketing Redefined: How My Haul Store Connects Brands With 100,000+ Influencers
May 2, 2024India-based influencer marketing company My Haul Store announced it has partnered with over 300 brands and...
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Agency
Influential’s EMEA Expansion Isn’t A “Copy-Paste Job,” Agency Promises A Media-First Approach For Brands
May 2, 2024U.S. influencer marketing company Influential has launched a dedicated division in the EMEA region, promising a...
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Technology
This AI Startup Just Raised Funds to Improve Influencer Discovery
May 1, 2024Influencer marketing company vHub.ai has announced raising an undisclosed amount in a seed funding round from...
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Commentary
[REPORT] Beyond Follower Count: The Real Factors Driving Influencer Rates (Surprising Data From 250K Payments)
May 1, 2024Influencer marketing rates have long been assumed to correlate directly with an influencer’s follower count. However,...
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Technology
How Much Can An Influencer Really Make? This AI Has The Scoop
May 1, 2024A new AI-driven influencer marketing platform, HireInfluencer, provides data-driven insights into potential influencer earnings and brand...
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Commentary
[REPORT] Glossy Insider Reveals The 4 Metrics Influencers Are Judged On (And Why Sponsored Posts Aren’t #1)
April 30, 2024Glossy, a media company covering the fashion and beauty industries, recently released a report analyzing the...
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Agency
The Untapped Power Of Niche Communities: Havas Red’s Fresh Approach To Influencer Marketing
April 29, 2024Philippines-based market agency Havas Red has announced a new approach to influencer marketing that focuses on...
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Agency
Seasoned Pros Launch Elite Middle East Unit Making Influencer Dreams Reality
April 25, 2024MCN, a marketing communications network, has announced the launch of its influencer practice to address the...
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Brand
Fizz And Fashion: Poppi’s Influencer Marketing Strategy Delivers A Stylish Sip
April 25, 2024The vibrant sweatsuits emblazoned with Poppi’s logo have become central to the beverage brand’s influencer marketing...
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Commentary
[REPORT] The Role Of Influencer Marketing In Driving The Global Luxury Market To $354 Billion In 2023
April 24, 2024The global luxury goods market reached $354.81 billion in revenues in 2023, up 13.5% from $312.63...
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Brand
He Helped A Travel Brand Reach Over 1 Million Engaged Fans Without Spending A Dime On Ads
April 23, 2024Travel marketing firm Trending Travel has elevated Kieran Shew to managing director following a string of...
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Commentary
[REPORT] Influencers’ Role In Making U.S. Consumers Click ‘Buy Now’ On Amazon
April 19, 2024IZEA has released a new report that provides insights into the effectiveness of influencer marketing in...
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Talent Collectives
Teamwork, Transparency And Brand Alignment: Unpacking Sintillate Talent’s An Award-Winning Influencer Agency’s Formula
April 19, 2024From Psychology Roots To Influencer Agency Pioneer Sinan Sahin’s path to founding one of the UK’s...