All posts tagged "influencer marketing"
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Agency
Building A Greener Future: Willis Duran Discusses Linqia’s CleanChoice Energy Campaign
June 27, 2023In this interview, Willis Duran shares insights into Linqia's approach and services in the influencer marketing...
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Commentary
New Report Shows That Consumers Are More Swayed By UGC When Compared To Influencer Marketing
June 18, 2023To have a better understanding of UGC, and its ability to be more effective on all...
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Technology
How AdTech Platform Apvertise Is Democratizing Influencer Marketing With Aliu Muibi, CEO Of Apvertise
June 13, 2023Brands can benefit immensely from working with nano-influencers and micro-influencers who often have highly engaged, niche...
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Technology
Gilad Bechar On Founding Moburst, Its Impact On Influencer Marketing, And Its Unique Take On Measuring Progress
June 8, 2023After seeing how digital agencies failed to properly and accurately measure how an app performs, Gilad...
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Technology
Jonathan Futa: How He Co-Founded Group RFZ And The Importance Of Measuring The Impact And Value Of Influencer Marketing Campaigns
June 8, 2023Jonathan Futa co-founded Group RFZ after seeing how marketers lack the basic insights to capture the...
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Technology
Tina Seitzinger Gives Updates On Vericast’s Influencer Marketing Solution
June 8, 2023In 2021, Vericast announced the expansion of its advanced influencer marketing solution after seeing almost 40%...
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Commentary
The Ugly Side Of Influencer Marketing: 10 Campaigns That Went Wrong
May 19, 2023Influencer marketing is a great way for companies to reach wider audiences, and generate brand awareness....
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Technology
Thomas Adams In Creating Brandbassador And Surviving Today’s Influencer Marketing Industry
May 19, 2023Thomas Adams’ early exposure to e-commerce and desire to automate processes in influencer marketing inspired him...
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Commentary
2023 State Of Fashion Influencer Marketing: Report And Analysis
May 18, 2023The fashion industry is undoubtedly a key aspect of influencer marketing, giving content creators the opportunity...
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Technology
The Importance Of Building Communities And Relationships In Influencer Marketing From Kaaveh Shoamanesh’s Perspective
May 10, 2023Working in the product placement industry for over two decades allowed Kaaveh Shoamanesh to identify problems...
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Agency
Meredith Jacobson: From Dreaming Of Becoming A TV Writer To Brokering Impactful Partnerships Throughout The Creator Economy
May 10, 2023Working in the different areas of influencer marketing made Meredith see how chaotic the industry was....
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Commentary
A Comprehensive Look At Creator Earnings In The Digital Media Industry
May 10, 2023Influencer marketing and the creator economy is continually growing, with projections showing that brands don’t plan...
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Technology
Tiffany Kelly On Starting Curastory And Changing The Traditional Model Of Influencer Marketing
May 10, 2023Tiffany Kelly's firsthand experience working in sports and with athletes enabled her to see some of...
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Talent Collectives
Michael Curtis: Net Influencer Interviews Michael Curtis
May 10, 2023When we think of creators signing with an influencer management company, we often think about the...
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Strategy
The Strategies & Effectiveness Of Influencer Marketing: How Brands Are Doing Influencer Marketing In 2023
May 2, 2023Influencer marketing continues to grow as a top marketing strategy for today's most popular brands. As...
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Commentary
AnyMind: State Of Influence In Asia Report
May 1, 2023AnyMind publishes the State of Influence in Asia report annually to highlight the key data points...
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Brand
Eliav Cohen, Founder Of Seattle Ballooning: Getting Real Value From Influencer Marketing
April 26, 2023Eliav Cohen is the Founder of Seattle Ballooning, a luxury hot air balloon flight company. He...
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Commentary
YAAP: The State Of Influencer Marketing In The Middle-East 2023 UAE Report
April 25, 2023Valued at 16.4 billion dollars in 2023, the Influencer marketing industry is a massive global industry...
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Commentary
8 Must-Know Influencer Marketing Predictions From Monica Banks, Founder And CEO Of Gugu Guru
April 24, 2023How can moms make money from home as creators? Gugu Guru is helping moms become creators,...
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Agency
Nikki Neisler: Net Influencer Interviews Nikki Neisler
April 24, 2023UGC creators make sponsored content designed to be authentic and seamless in a social media feed....
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Technology
How A College Experience In Influencer Marketing Inspired Taylor Lagace To Co-found Kynship
April 24, 2023Taylor Lagace saw the potential of influencer marketing when he was in college. He gained more...
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Agency
The Importance Of Data-Driven Influencer Marketing With Joseph Sottile, Co-Founder Of Diffraction
April 24, 2023How can brands know if their influencer marketing campaigns are really paying off? Data never lies....
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Commentary
The Creator Economy 2023 Report By The Influencer Marketing Factory
April 23, 2023The Creator Economy 2023 Report was conducted by The Influencer Marketing Factory, an influencer marketing agency...
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Brand
Coca-Cola’s Competitive Content Creation Strategy: New Report By CreatorIQ
April 20, 2023Many of today's top brands are shifting away from traditional consumer marketing strategies and moving towards...
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Commentary
What You Need To Know About IZEA’s 2023 Trust In Influencer Marketing Report
April 20, 2023Influencer marketing is bigger than ever, but is it just as effective, or are more conscientious...