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Commentary
Social Commerce Sales Set To Double In UK As TikTok Shop Dominates Beauty And Fashion [REPORT]
December 20, 2024Social commerce sales in the UK are expected to double over the next four years, according...
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Agency
AI Influencer Management: How PiXEL Creates New Opportunities In Creator Marketing
December 20, 2024In 2024, as brands seek effective ways to reach audiences through emerging technologies, Lewis Davey created...
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Platform
TikTok At A Crossroads: 23 Experts Weigh In On The Ban, ByteDance, And What’s Next
December 20, 2024With the January 19, 2025, deadline for ByteDance to divest TikTok’s U.S. operations or face a...
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Brand
Financial Platform Destream Announces Creator Ambassador Program After Hitting 30,000 European Users – Here’s What Early Participants Get
December 19, 2024destream, a financial platform specializing in creator monetization, is launching a new ambassador program designed to...
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Commentary
Google Searches For ‘Creator Economy Jobs’ Surge 900% Y-o-Y Despite Market Slowdown
December 19, 2024Interest in creator economy careers reaches record levels despite a significant decline in job openings during...
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Platform
Snapchat Reveals New Teen Safety Features To Law Enforcement Officials At Annual Summit
December 19, 2024Snap Inc. hosted its fourth annual U.S. Law Enforcement Summit on December 11, drawing more than...
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Brand
Inside The NFL’s Creator Strategy To Help Gen Z Discover Football
December 18, 2024The National Football League (NFL) is reshaping how major sports leagues connect with digital Creators and...
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Agency
MikeWorldWide Unveils Everywhere, Tapping Into Social-First Digital Marketing
December 18, 2024MikeWorldWide (MWW), with 38 years of independent public relations expertise, introduces Everywhere, a specialized digital agency...
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Platform
Xiaohongshu: China’s Instagram-Like Platform Where Influencers Sell Rice Alongside Designer Suits
December 18, 2024Xiaohongshu, a Chinese social media platform valued at $17 billion, is emerging as a significant e-commerce...
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Influencer
Logan Paul, Conor McGregor To Face Off In Massive Influencer Boxing Match In India, Backed By One Of Asia’s Richest Family?
December 18, 2024Former UFC champion Conor McGregor announced he is in preliminary discussions with the Ambani family to...
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Agency
From Social Posts To Store Visits: How Dentsu’s New Platform Tracks The Real Impact Of Influencer Campaigns
December 18, 2024Advertising giant Dentsu has launched a new operating system for influencer marketing that aims to track...
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Brand
Inside Vestiaire Collective’s 6-Month Program Teaching Fast-Fashion Influencers The Dark Side Of Their Industry
December 18, 2024Vestiaire Collective, a secondhand luxury retailer, recently launched an initiative to transform its relationship with fashion...
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Brand
Beyond Boxing: How Netflix’s 5.5-Hour Paul Vs. Tyson Event Tested Global Internet Infrastructure
December 18, 2024Netflix’s live streaming of the Jake Paul vs. Mike Tyson boxing match pushed global internet infrastructure...
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Platform
TikTok CEO, Donald Trump Meet Up In Florida As Company Makes Last-Ditch Effort To Prevent U.S. Shutdown
December 18, 2024TikTok CEO Shou Chew met with President-elect Donald Trump at Mar-a-Lago, Florida, on December 16, marking...
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Platform
TikTok Makes Emergency Appeal to Supreme Court to Stop January Ban
December 18, 2024TikTok Inc. and ByteDance Ltd. filed an emergency application to the Supreme Court on December 16,...
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Platform
Snapchat Unveils New Monetization Program To Reward Creators For Longer Spotlight Videos
December 18, 2024Snapchat has announced a unified Monetization Program that expands revenue opportunities for creators through advertising placement...
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Agency
How GoFluence Scaled From Local Events To Digital Creator Powerhouse In Southeast Asia
December 18, 2024Malaysia’s most extensive influencer platform, GoFluence, connects over 46,000 creators with 4,000 brands through its self-serve...
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Influencer
HealthyGirl Kitchen Founder Danielle Brown Reveals The Key Ingredients For A Booming Plant-Based Brand
December 18, 2024Danielle Brown, founder of HealthyGirl Kitchen and New York Times bestselling cookbook author, has used her...
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Platform
New Triller CEO Sean Kim To Chart New Path For Content Creators By Building True Creator Control
December 18, 2024As the newly appointed Triller CEO, Sean Kim draws from his experience as Head of Product...
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Influencer
From Behind The Camera To Center Stage: Creator Dave Disci Breaks Down His Digital Storytelling Formula
December 18, 2024Dave Disci has moved from selling cameras in a retail store to becoming a distinctive voice...
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Commentary
Creator Marketing Shatters Records: Brands Spent $79M On Creator Partnerships In 2024 [REPORT]
December 17, 2024Organizations have invested $79 million in creator partnerships through the CreatorIQ platform in 2024, marking a...
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Technology
Kolsquare Just Acquired Woomio, Denmark’s Top Creator Marketing Platform That Supports Brands Like Red Bull, Rituals
December 17, 2024Kolsquare, Europe’s leading influencer marketing technology company, has acquired Danish-based Woomio to expand into the Nordic...
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Agency
Whalar Group Presents Foam, An Operating System For Streamlining Talent Management In The Creator Economy
December 17, 2024The Creator management industry has reached a turning point: professional talent managers now handle over 75%...
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Commentary
The Talent Revolution: 19 Industry Leaders Predict The Future Of Talent Management In 2025
December 16, 2024The talent management industry is undergoing significant transformations, driven by the rapid growth of the creator...
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Commentary
The Link Between Brand Awareness And TikTok Performance [REPORT]
December 16, 2024New research from Tracksuit and TikTok demonstrates a strong correlation between brand awareness and advertising conversion...