All posts tagged "influencers"
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Brand
Best Buy Launches Creator Program Partnering With Tech Influencers
April 9, 2025Best Buy has introduced a new platform enabling content creators to build branded digital storefronts on...
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Technology
Hopper HQ: Connecting Creator Trends And Brand Stability
April 9, 2025Creators chase viral trends through algorithm-friendly formats that can generate millions of views regardless of follower...
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Commentary
Beauty Brands Leverage Influencer Partnerships For Heightened Consumer Impact
April 7, 2025Content from influencers and creators deliver higher returns than brand-owned channels across the beauty industry, according...
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Strategy
The Rise Of Employee Influencers: How EGC Is Making A Mark In Brand Marketing In 2025
April 3, 2025Employee-generated content (EGC)—content created and shared by employees that showcases their experiences, insights, and perspectives about...
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Influencer
MrBeast, Fede Vigevani To Host International Creator Basketball Showdown On April 25
April 2, 2025MrBeast is partnering with Mexico City-based Fede Vigevani to organize a basketball game pitting Spanish-speaking influencers...
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Influencer
New Zealand Influencers Face Fines Over Offshore Online Casino Promos
April 1, 2025Influencers in New Zealand have received takedown notices from the Department of Internal Affairs (DIA) following...
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Commentary
Utah Enacts New Legislation Protecting Children Of Influencers Following Ruby Franke Case
March 28, 2025Utah is implementing new protections for children of online content creators following the child abuse conviction...
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Brand
Guinness Smooth Taps Uganda Influencers For Upcoming ‘Make It Yours’ Campaign
March 20, 2025Guinness Smooth has introduced a new brand identity and announced partnerships with prominent Ugandan creative talents...
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Technology
Looking For Viral Influencers? Try Fohr’s New App That Touts ‘Creator Intelligence’
March 5, 2025Creator content performance has become increasingly unpredictable in recent years, with posts from the same account...
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Agency
The Investment-Execution Gap: Why Brands Miss The Mark With Creator Marketing Despite Record Spending
March 3, 2025As companies pour millions into creator marketing, many continue to fall short of success. Influencity CEO...
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Technology
Influencers Explain How PayPal’s Money-Saving Browser Extension Honey Short-Changes Them
February 24, 2025PayPal’s Honey browser extension faces legal challenges from content creators who claim the platform diverts affiliate...
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Commentary
News Influencers Draw Regular Audience, But Recognition Remains Fragmented
February 20, 2025Recent research from Pew Research Center revealed that 21% of U.S. adults regularly consume news from...
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Technology
Building The Foundation: How Modash Creates Essential Infrastructure For Creator Partnerships
February 19, 2025“Most companies in this space haven’t invested in building the underlying technology that can deliver a...
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Brand
Over 7,400 Influencers Apply For White House Accreditation
February 3, 2025More than 7,400 content creators submitted applications for White House press credentials within 24 hours of...
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Brand
Voltas Beko Taps Influencers To Promote Refrigerator Technology
January 27, 2025Voltas Beko is launching a new influencer marketing campaign to showcase its HarvestFresh refrigerator technology, expanding...
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Technology
Intellifluence Marks Milestone With 250,000 Influencers On Its Platform
January 21, 2025Intellifluence, a warm contact influencer network, announced it has surpassed 250,000 influencers on its platform, including...
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Platform
RedNote Taps Influencers To Boost U.S. User Base Amid TikTok’s Turmoil
January 21, 2025Chinese social platform RedNote is making strategic moves to capture the attention of American users as...
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Commentary
Traackr Highlights Top Fashion Influencers To Watch In 2025
January 20, 2025Influencer marketing platform Traackr has revealed the top fashion influencers to watch this year in its...
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Platform
TikTok is set to sponsor a Trump inauguration celebration on January 19 in spite of ban
January 17, 2025TikTok is set to sponsor a $50,000 inauguration celebration on January 19, honoring social media influencers...
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Brand
Saudi Arabia Taps International Influencers To Reshape Its Global Tourism Image
December 31, 2024The Saudi Tourism Authority (STA) announced a new partnership aimed at expanding its global influencer marketing...
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Commentary
New Creator Campuses Opening Early 2025 Could Be The Answer To Influencer Burnout, Report Shows
December 30, 2024Two major agencies are launching physical spaces for creators in early 2025, signaling a potential shift...
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Influencer
Two Gen Z Influencers Are Turning One Of America’s Most Notorious Corporate Scandals Into Their Next Performance Art Piece
December 11, 2024Connor Gaydos and Peter McIndoe, the social media influencers behind the viral “Birds Aren’t Real” phenomenon,...
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Commentary
How Travel Influencers Have Reshaped The Tourism Industry In The Last Few Years [REPORT]
December 6, 2024RX has released a new report, “The Power of Influencer,” citing multiple studies and sources to...
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Agency
How Gifted Social Is Reshaping Brand-Creator Partnerships In Hospitality Marketing
November 12, 2024As social media marketing often prioritizes transactions over relationships, Scott Willson is introducing a fresh approach...
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Agency
StatSocial Launches Audience Discovery Tool That Lets Brands Find Influencers Based On Who Actually Sees Their Content
November 8, 2024StatSocial has introduced a new influencer marketing platform that enables brands to search for creators based...