All posts tagged "influencers"
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Agency
How Gifted Social Is Reshaping Brand-Creator Partnerships In Hospitality Marketing
November 12, 2024As social media marketing often prioritizes transactions over relationships, Scott Willson is introducing a fresh approach...
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Agency
StatSocial Launches Audience Discovery Tool That Lets Brands Find Influencers Based On Who Actually Sees Their Content
November 8, 2024StatSocial has introduced a new influencer marketing platform that enables brands to search for creators based...
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Brand
Target Joins Forces With 35+ Major Brands On This Popular Influencer Sales Platform
November 7, 2024Target has expanded its social commerce presence by joining Linktree, a platform that enables creators and...
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Brand
The U.S. Army Reveals New Plan For Military Influencers
October 31, 2024The U.S. Army is developing a new policy for service members who have built substantial social...
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Influencer
Dentsu’s Influencer School Opens Applications For 2025
October 31, 2024Dentsu is accepting applications for its 2025 influencer education program in South Africa. As per Media...
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Commentary
Brand Content Shapes Holiday Shopping, With Promo Codes And Influencers In The Lead [REPORT]
October 28, 2024A new consumer survey from Sprout Social reveals that brand content on social media influences holiday...
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Technology
Travel Influencers Can Now Share Ultra-Private Tips On This OnlyFans-Inspired Platform
October 23, 2024A new travel platform offers influencers a way to monetize their destination expertise through a subscription-based...
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Commentary
Nearly 80% Of Consumers Trust UGC Content More Than Influencers In 2024 [REPORT]
October 17, 2024The Influencer Marketing Factory has released a report titled “The Ultimate Creator Guide,” analyzing creator economy...
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Brand
Amazon Expands Influencer Program To Kenya Amid TikTok Boom
October 14, 2024Amazon is expanding its Influencer Program to Kenya to leverage the country’s high engagement on platforms...
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Technology
URLgenius’ Scott Allan Reveals How Brands Can Tap Into Holiday Shopping Trends
October 14, 2024URLgenius is a cloud-based platform that allows marketers to create links that intelligently open specific screens...
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Commentary
Fashion Brands Are Shifting To Bigger Influencers In 2024 [REPORT]
October 10, 2024Fashion brands are increasingly partnering with larger influencers in 2024, according to the new “State of...
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Commentary
Influencers Outpace Celebrities 2.5 To 1 In Follower Growth [REPORT]
October 1, 2024A new report from sports and entertainment intelligence platform SponsorUnited reveals that influencers are gaining followers...
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Brand
Big Lots Teams Up With impact.com To Launch Affiliate Program For Creators And Publishers
September 27, 2024Big Lots has launched a new affiliate program, partnering with impact.com to expand its creator and...
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Commentary
The Hollywood Reporter, iHeartRadio Announce Exclusive Event for A-List Influencers, Creators
September 23, 2024The Hollywood Reporter (THR) and iHeartRadio are launching a new event celebrating top digital creators and...
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Brand
How Yummiland’s Influencer-Led Back-to-School Campaign Is Captivating 4-9-Year-Olds
September 20, 2024MGA Entertainment’s newest brand, Yummiland, is leveraging influencer partnerships to launch its Lip Gloss Dolls line,...
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Agency
Ex-LADbible, Lidl Exec Maya Orr Launches ‘UK’s First Values-Led Influencer Agency’
September 20, 2024Maya Orr, former managing director at social-first creator agency Connect Management, has launched Big Name on...
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Brand
Expedia Launches Travel Shops, Taps 100+ Travel Influencers, Celebs To Curate Shoppable Storefronts
September 17, 2024Expedia Group has launched Travel Shops, a new feature that brings shoppable storefronts to the travel...
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Brand
Samsonite Teams Up With Influencers To Spotlight New X Boss Collection
September 16, 2024Samsonite, in collaboration with Social Beat and Influencer.in, launched its new Samsonite X Boss Collection, a...
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Commentary
De-Influencing Trends: How Brands Can Maintain Consumer Trust
September 12, 2024The rise of “de-influencing” reflects a growing consumer demand for authenticity and mindful consumption, challenging brands...
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Brand
UK Travel Influencers Land In Kenya As Part Of KTB’s Plan To Woo Millennials
September 9, 2024The Kenya Tourism Board (KTB) launched the final phase of its influencer marketing campaign, welcoming renowned...
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Commentary
6 Right-Wing Influencers Unknowingly Worked For Russian Front, Feds Say
September 6, 2024U.S. prosecutors allege that six conservative influencers with millions of followers unknowingly worked for a company...
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Brand
How Maybelline’s Blast From The Past Aims To Captivate Gen Z
September 4, 2024Maybelline New York is reviving its iconic 90s jingle “Maybe It’s Maybelline” to engage a new...
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Technology
Mavely Hits $675M+ GMV Run Rate, $37M+ Creator Payouts
August 28, 2024Everyday influencer platform Mavely has reported major growth milestones in the first half of 2024. The...
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Agency
Publicis Groupe ANZ’s FLUENT Initiative Turns Influencers Into Powerful Sales Channels
August 22, 2024Publicis Groupe ANZ launched FLUENT, a new talent and influencer offering that aims to transform influencers...
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Brand
200 TikTokers, Instagrammers Crash The DNC: Why Politicians Are Courting Influencers
August 19, 2024The Democratic National Convention Committee (DNCC) announced that it will grant media credentials to 200 social...