All posts tagged "influencers"
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Commentary
6 Right-Wing Influencers Unknowingly Worked For Russian Front, Feds Say
September 6, 2024U.S. prosecutors allege that six conservative influencers with millions of followers unknowingly worked for a company...
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Brand
How Maybelline’s Blast From The Past Aims To Captivate Gen Z
September 4, 2024Maybelline New York is reviving its iconic 90s jingle “Maybe It’s Maybelline” to engage a new...
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Technology
Mavely Hits $675M+ GMV Run Rate, $37M+ Creator Payouts
August 28, 2024Everyday influencer platform Mavely has reported major growth milestones in the first half of 2024. The...
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Agency
Publicis Groupe ANZ’s FLUENT Initiative Turns Influencers Into Powerful Sales Channels
August 22, 2024Publicis Groupe ANZ launched FLUENT, a new talent and influencer offering that aims to transform influencers...
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Brand
200 TikTokers, Instagrammers Crash The DNC: Why Politicians Are Courting Influencers
August 19, 2024The Democratic National Convention Committee (DNCC) announced that it will grant media credentials to 200 social...
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Brand
Logan Paul’s Prime Faces Major Lawsuit: $68M At Stake In Bottling Dispute
August 7, 2024Prime Hydration LLC, the sports drink company founded by influencers Logan Paul and KSI, is facing...
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Platform
Marketing Maven Stephanie Harris Exposes Lost Revenue In Influencer Partnerships
August 5, 2024In the Wild West of digital marketing, where influencers reign and affiliate links abound, one company...
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Influencer
Behind The Numbers: Why Black Influencers Earn 34% Less In 2024
August 1, 2024UK-based talent management firm SevenSix Agency released the “2024 Influencer Pricing Report,” surveying 300 influencers of...
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Agency
36,000 Influencers Mark NIP Group’s NASDAQ Entry, Profit Still Elusive
July 31, 2024NIP Group, a company co-founded by Mario Ho, the 29-year-old son of late casino magnate Stanley...
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Influencer
From Viral Twins To Social Media Stardom: How The McClures Built A Family Brand
July 29, 2024What began as spontaneous videos of twin girls has blossomed into a multi-faceted digital empire –...
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Technology
OverSubscribe CEO Peter Yang Explains Why Fans Make The “Friendliest Investors” For Content Creators
July 22, 2024Bridging Silicon Valley innovation with Wall Street finance, New York-based startup OverSubscribe is refining the concept...
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Brand
Las Vegas’s Secret Influencer Army: 100+ Paid To Hype Sin City
July 19, 2024The Las Vegas Convention and Visitors Authority (LVCVA) has contracted over 240 influencers since January 2022,...
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Commentary
[REPORT] Influencers 1.9x More Likely To Shop On Amazon Weekly – What This Means For Brands
July 17, 2024A new study by IZEA Worldwide reveals valuable insights into the relationship between influencers, UK consumers,...
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Brand
Inside the RNC’s Creator Workspace: Where TikToks And Politics Collide
July 16, 2024The Republican National Convention (RNC) is set to host over 70 influencers as part of a...
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Agency
“Leave the Feed”: How Dylan Huey’s New Book Equips Creators To Champion Mental Health, Nurture Authentic Relationships, And Thrive In The Creator Economy
May 30, 2024Dylan Huey, a recent USC graduate and founder of the national organization Reach, has launched his...
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Technology
How Influencer Marketing Startup Starbuzz.ai Aims To Refine AI Marketing Business With New $500K Seed Funding
March 14, 2024AI-powered influencer marketing platform Starbuzz.ai has raised $500,000 in seed funding from an undisclosed investor, the...
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Influencer
Chinese Influencer Comes Under Fire As AI Course Sales Scandal Unfolds
March 12, 2024A prominent Chinese social media influencer who goes by “Li Yizhou” is facing intense scrutiny over...
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Commentary
Vietnam Tightens The Reins On Social Media Influencers Speaking Out About Environment, Foreign Affairs
March 1, 2024The Vietnamese government arrested a popular YouTuber on February 29 as part of a broader crackdown...
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