All posts tagged "snapchat"
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Platform
Snapchat Launches School Sponsorships To Help Brands Connect With Creators
April 14, 2025Snapchat unveiled Snap School sponsorships, a premium offering that allows U.S. advertisers to sponsor creator-focused workshops....
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Platform
Snapchat Study Reveals The New Trinity Reshaping Travel Purchases In 2025
April 14, 2025A new global research study conducted by Snapchat in partnership with Publicis Media and NRG identifies...
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Platform
Snapchat Interactive March Madness Strategy Boosts Brand Equity Among NCAA Fans
April 11, 2025Snapchat‘s March Madness coverage strategy has driven improvements in brand perception among NCAA basketball fans, according...
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Platform
Snapchat’s New AI-Powered Feature To Boost Advertisers’ Daily Impressions By Up To 45%
April 9, 2025Snapchat has introduced Sponsored AI Lenses, a new advertising format powered by the company’s proprietary generative...
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Platform
Snapchat Expands Partner Program To Help Drive Results For Agencies
April 4, 2025Snapchat is introducing an enhanced Agency Partner Program, expanding its existing offering to accommodate agencies of...
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Platform
Snapchat Platinum Unveils Advanced AI-Powered Video Filters
March 14, 2025Snap is rolling out exclusive AI video Lenses for subscribers of its premium Snapchat Platinum tier,...
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Influencer
Gianna Christine On Finding Success With High-Volume Content On Snapchat
March 7, 2025While many creators focus on highly produced and polished content, Gianna Christine has built a following...
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Platform
Game On For Snapchat X NFL Creator Program, AR Experience
February 12, 2025Snapchat unveiled its first official NFL creator partnership for Super Bowl LIX, alongside new augmented reality...
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Platform
Double The Price, Zero Ads: Snapchat Quietly Rolls Out Platinum Subscription
February 4, 2025Snapchat has officially expanded its premium ad-free subscription, now rebranded as Snapchat Platinum. Originally launched in...
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Commentary
Viewers Glued On Creator Ads Longer Than Brand Ads, Snapchat Finds
January 24, 2025Snapchat‘s latest research reveals that creator-led advertising captures viewer attention 12% longer than standard brand advertisements,...
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Influencer
Alex Choi’s Raw L.A. Wildfire Footage Hits 673M Snapchat Views
January 20, 2025Social media personality Alex Choi has captured the attention of millions by documenting the Pacific Palisades...
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Platform
Snapchat+ Unwraps Custom App Themes For A Holiday Makeover
December 12, 2024Snap Inc. has announced a suite of new features for its Snapchat+ subscription service, expanding customization...
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Platform
Snapchat’s New AR Game Lets Users Skip the Week-Long Wait for the New Air Jordans
November 27, 2024Snapchat has launched an augmented reality game offering early access to Nike’s Air Jordan 11 “Legend...
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Platform
Snapchat Debuts Its First-Ever Chat Ad for Universal’s ‘Wicked’ Musical
November 22, 2024Snapchat has launched its first Sponsored Snap advertisement in partnership with Universal Pictures to promote “Wicked”...
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Platform
Snapchat Hits 443M Daily Users, Content Viewing Time Surges 25%, Revenue Up 15%
October 31, 2024Snap Inc. reports that third-quarter revenue increased 15% to $1.37 billion as daily active users grew...
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Platform
Snapchat Begins Testing Two New Ad Placements
October 9, 2024Snap is launching tests for two new advertising formats on its platform, expanding businesses’ options for...
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Platform
Snapchat’s AI Selfies: Your Face Could Star In Ads Without You Knowing
September 23, 2024Snapchat’s terms of service for its “My Selfie” tool grant the company the right to use...
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Platform
Snapchat Is Testing A ‘Simple’ App Redesign With Just Three Tabs
September 19, 2024Snapchat is rolling out a test version of its app to select users with a simplified...
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Platform
Snapchat’s ‘Sponsored Snaps’ Arrive: Ads In Your Chat Tab, Explained
September 5, 2024Snapchat will introduce “Sponsored Snaps” in its main Chat tab, marking the first time the platform...
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Platform
Snapchat Teams Up With Experts To Address Digital Safety In Schools
August 29, 2024As part of its back-to-school initiative, Snapchat is launching new tools and resources for educators. The...
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Platform
Snapchat Rolls Out Native IPad Support After 13-Year Holdout
August 28, 2024Snapchat launched native support for iPad, as announced in Snap’s latest App Store release notes. This...
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Platform
Snapchat, NBCUniversal Unveil Personalized AR Lenses For The Olympics
July 30, 2024Snapchat and NBCUniversal have launched new augmented reality (AR) experiences for the 2024 Olympic Games in...
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Platform
From Bitmoji Backgrounds To AI Lenses, Here’s How Snap’s Optimized GenAI Powers Snapchat
June 19, 2024Snap has unveiled new augmented reality (AR) experiences powered by generative AI (GenAI) models. The company...
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Platform
TikTok’s Latest Test Feature Takes A Page From Snapchat’s Playbook
June 10, 2024TikTok is testing a new feature that mimics Snapchat’s popular “streaks” functionality, according to recent user...
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Platform
What’s Snapchat’s “Less Likes. More Love.” Social Media Campaign About?
June 5, 2024Snapchat launched the next phase of its “Less Social Media. More Snapchat.” brand campaign with “Less...
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