All posts tagged "Social Media"
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Commentary
Now Trending In Sports & Athleisure Industry: Feminine Aesthetics, Celebrity Partnerships
April 17, 2025Sports and athleisure brands are pivoting toward more feminine aesthetics and strategic celebrity partnerships as they...
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Influencer
MrBeast Responds To Complaints About Las Vegas Event
April 16, 2025MrBeast, whose real name is Jimmy Donaldson, responded to a complaint on social media, acknowledging the...
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Commentary
Beyond Scrolling: How Gen Z Uses Social Media To Connect, Curate, And Shop
April 15, 2025New research from Meta and BAMM Global reveals how Gen Z’s social media habits are reshaping...
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Commentary
Forecast Shows Podcast Creator Revenues To Nearly $1B In 2025, Outpacing Social Media Growth
April 10, 2025U.S. podcast creator revenues are set to reach nearly $1 billion in 2025, marking a 27.3%...
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Commentary
Emplifi Releases Social Media Strategy For 2025: Authenticity And Response Time Critical For Brand Success
April 9, 2025A survey of nearly 1,000 U.S. social media users reveals that brands must prioritize authenticity, quick...
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Commentary
After iShowSpeed’s Visit, Hong Kong Chief Executive Vows Support For Social Media Promotion
April 9, 2025Hong Kong’s Chief Executive, John Lee Ka-chiu, announced that the city will provide “any possible help”...
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Influencer
Walking Beats: Inside ARIatHOME’s ‘Wearable Studio’ Producing Musical Content On The Streets Of New York
April 8, 2025In the bustling streets of New York City, a distinctive figure moves through the crowds, wearing...
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Technology
Social Tip: Empowering Everyday Consumers By Leveraging Brand Love As A Competitive Advantage
April 3, 2025Social Tip will pay anyone with a social media account to post about products they’ve purchased...
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Brand
QVC Cuts 900 Jobs, Shifts Focus To Live Social Shopping Amid Cable TV Decline
March 31, 2025QVC Group announced axing approximately 900 positions, representing about 5% of its workforce, as the legacy...
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Technology
Dutch Collabhouse Launches ‘Campaigns’ Feature Connecting Musicians With Content Creators
March 28, 2025Dutch music promotion platform Collabhouse has unveiled its new “Campaigns” feature, creating a marketplace for musicians...
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Commentary
Brad Canning Named Chair Of AiMCO’s New Creator Advisory Sub-Committee
March 27, 2025Image: Brad Canning The Australian Influencer Marketing Council (AiMCO) has named award-winning content creator Brad Canning...
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Talent Collectives
Creator-First Approach Makes All The Difference For Trend’s Growth
March 27, 2025Ted Raad’s wife Dede once turned down a brand deal worth more than his monthly corporate...
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Brand
Trust As Currency: ProfitHub’s Creator-First Strategy To Elevating Financial Education
March 24, 2025A total of 77% of Gen Z and 61% of Millennials actively seek financial advice or...
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Technology
The Trust Economy: Why People Believe Employees Over CEOs
March 21, 2025Contemporary marketing practices are demonstrating the value of incorporating trust into strategies and developing campaigns around...
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Brand
Wonder Acquires Tastemade To Expand Reach, Ad Program Through Content Production
March 20, 2025Food-delivery startup Wonder has acquired Tastemade for approximately $90 million, according to sources familiar with the...
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Influencer
Kitchen Magic To Content Gold: Cookin’ Savvy’s Angie French On Achieving Digital Success
March 18, 2025Angie French has never posted on Instagram, doesn’t have a TikTok account, and admits she “wouldn’t...
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Commentary
Digital Deception: How Trolls And Bots Shape Public Opinion
March 17, 2025A comprehensive literature review published in the European Scientific Journal reveals how trolls and bots manipulate...
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Strategy
Elevating Influence From Tactic To Strategy: How Anorak Travel Creates Travel Campaigns With Purpose
March 14, 2025The Vogue Hotel Montreal faced a marketing emergency in 2021: new ownership had failed to acquire...
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Platform
Ontario Schools Win Key Motion In Tech Company Lawsuits
March 12, 2025Ontario school boards have overcome a significant legal hurdle in their lawsuit against major social media...
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Brand
Vita Coco Unveils Vending Machine Experience Following Poppi Controversy
February 26, 2025Vita Coco has launched a public vending machine activation in New York City, following the conversations...
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Strategy
Communities Over Clicks: How Different Think Is Redefining Social Media ROI
February 24, 2025“Social media is like having your own personal television channel in your pocket that you can...
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Talent Collectives
Slash Management: Creator Success Beyond Social Media
February 18, 2025Many TikTok stars fade after their viral moment. Not too few YouTubers plateau after early success....
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Commentary
Report: DTC Brands See ‘Humor Ads’ Driving Higher Engagement
February 14, 2025A Motion research analyzing $100 million in advertising spend reveals that humorous content accounts for 25%...
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Brand
Poppi’s Super Bowl Vending Machine Campaign Faces Criticism On Social Media
February 12, 2025Poppi, the prebiotic soda brand, delivered more than 32 bright pink vending machines to selected content...
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Commentary
Research Reveals UK, Australia Consumers’ Alignment On Social Media Usage
February 7, 2025New research from Sprout Social reveals that 91% of consumers in both the UK and Australia...