All posts tagged "social media influencers"
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Commentary
Study Finds Promising Results In Using Virtual Health Influencers
January 22, 2025A recent study published in the European Journal of Cancer demonstrates the potential of AI-generated social...
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Influencer
The Nano Influencer: Who, Why, And How
January 8, 2025In 2019, the word “influencer” was shortlisted for Collins Words of the Year (“climate strike” took...
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Commentary
How Casual Conversations Became Breaking News: The Rising Power Of Social Media Journalists
December 9, 2024Social media influencers are emerging as significant news sources for American adults, according to an article...
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Commentary
Study Uncovers Why Top Influencers’ Personal Posts Outperform Sponsored Content
September 16, 2024Recent research reveals that authentic content drives engagement for social media influencers, with personal posts significantly...
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Technology
Humanz U.S. CEO Roee Zelcer On Why Influencer Impact Should Be Valued Like Stocks
September 12, 2024Social media influencers can make or break a brand’s reputation overnight. In this volatile industry segment,...
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Commentary
Influencers Cash In On Lies And Misinformation As Algorithms Amplify False Claims
September 11, 2024A new book by researcher Renée DiResta sheds light on how social media influencers can shape...
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Influencer
Banks Tap Social Media Influencers To Fight Biden’s Banking Reforms
September 9, 2024The Consumer Bankers Association (CBA) is leveraging social media influencers to counter the Biden administration’s proposed...
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Brand
FEC Punts On Influencer Rules – How Campaigns Are Exploiting This Massive Loophole
August 29, 2024Political campaigns increasingly leverage social media influencers to promote candidates, exploiting a regulatory gap in campaign...
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Commentary
DNC’s Move To Grant 200+ Influencers VIP Access To Convention Has Journalists Fuming
August 23, 2024The Democratic National Convention (DNC) credentialed over 200 social media influencers for its four-day event in...
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Agency
GCI Launches ‘Muse’: Celebrity Health Influencers Get A High-Tech Makeover
July 22, 2024GCI Group introduced Muse, an integrated celebrity and influencer engine for global health brands. The launch...
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Brand
How 26 Gen Z Influencers Are Giving NATO A Makeover
July 11, 2024The North Atlantic Treaty Organization (NATO) has turned to social media influencers to connect with younger...
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Influencer
New Abu Dhabi Influencer Law: Fines Have Social Media Buzzing
July 1, 2024Abu Dhabi’s Department of Economic Development (ADDED) is implementing new licensing requirements for businesses and social...
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Brand
Millennials And Gen Z: The Real Reason Behind Ottawa Spending $1.7M On Influencers
June 27, 2024The Canadian federal government is turning to social media influencers to connect with younger audiences, spending...
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Brand
DNC’s Surprising Move: Why Social Media Influencers Are Getting Press Passes For 2024
June 24, 2024The Democratic National Convention (DNC) announced a decision to grant press credentials to social media influencers...
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