All posts tagged "tiktok"
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Platform
TikTok Media Buying Exam: The 2-Year Credential For Agencies To Prove Their Ad Expertise
July 10, 2024TikTok’s Media Buying Certification exam is a credential for digital marketers who want to demonstrate expertise...
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Influencer
Dited 29 Brand Partners: Inside Creator Confidential And Its Co-Founder Keeley Mazurek
July 9, 2024UGC specialist Keeley Mazurek is making her mark with the inaugural Creator Confidential (CC). Launched July...
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Brand
The Catalysts: Estée Lauder Is Betting $500K On 2 Creators From TikTok’s Beauty Community
July 4, 2024The Estée Lauder Companies’ New Incubation Ventures (NIV) launched The Catalysts, a global initiative supported by...
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Platform
Indie Bookshops Get A Boost: TikTok Book Awards Partner With Bookshop.org For 2024
July 3, 2024TikTok announced its partnership with Bookshop.org for the second consecutive year as part of the TikTok...
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Platform
Inside TikTok’s Stealth Launch Of New Photo App “Whee” In Over 12 Countries
July 3, 2024TikTok has quietly unveiled a new photo-sharing app called “Whee” in over a dozen countries. The...
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Influencer
“SheRatesDogs” Creator Michela Okland’s Take On Full-Time Content Creation
July 3, 2024Content creator Michaela Okland‘s journey from college tweeter to social media entrepreneur exemplifies the dynamic and...
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Brand
White House Turns To TikTokers To Save Biden’s Campaign? August Conference Revealed
July 1, 2024The White House plans to host a conference with internet personalities in August, potentially aiming to...
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Strategy
TikTok 2024 Trend Predictions: How Did They Do? 3 Surprising New Trends Emerge
June 28, 2024TikTok has released an update to its “What’s Next 2024 Trend Report,” reviewing the accuracy of...
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Brand
Jessica Simpson’s Tuna Mix-Up Strikes Again: How Chicken Of The Sea Turned A 20-Year-Old Gaffe Into Marketing Gold
June 28, 2024Chicken of the Sea‘s latest campaign, featuring Jessica Simpson, is generating significant attention and sales, according...
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Platform
TikTok SOAR Together Program: The Hidden Opportunity For Artisans And Retailers
June 26, 2024TikTok Shop launched its Supporting Our Artisans and Retailers (SOAR) Together program, aiming to empower small...
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Commentary
[REPORT] TikTok Overtakes X For News: Why 13% Of People Are Turning To The Video App
June 26, 2024Reuters Institute has released the Digital News Report 2024. The study, which surveyed almost 100,000 people...
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Platform
TikTok “Out Of Phone: Mission” Explained: What It Means For Brands, Creators
June 26, 2024TikTok announced the expansion of its “Out of Phone” program with a new feature called “Out...
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Influencer
Social Media Sensation Rebecca Rogers Speaks Out On The Hidden Challenges Of Full-Time Content Creation
June 26, 2024Former high school teacher Rebecca Rogers has transformed her classroom humor into a thriving career as...
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Commentary
Gen Z Trusts TikTok More Than You Think: 12% More Likely To Use It For Hard-To-Find Info
June 25, 2024A new report from DISQO reveals that Generation Z is increasingly turning to TikTok as a...
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Platform
How TikTok Is Quietly Becoming The Go-To Platform For 3 Key Travel Categories
June 24, 2024TikTok is expanding its functionality to include travel-related services, potentially positioning itself as a competitor to...
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Platform
TikTok’s AI Avatars Gone Wild: How A ‘Technical Error’ Led To Hitler Quotes
June 24, 2024TikTok faces scrutiny after an internal testing version of its new AI avatar tool became briefly...
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Influencer
Meet The Influencers Trying To Spread More Awareness About Type 1 Diabetes
June 23, 2024According to the CDC, an estimated 1.3 million adults are diagnosed with Type 1 Diabetes in...
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Agency
Beyond The ‘Add To Cart’ Button: Omnicom’s New Tool Tracks Influencer ROI
June 21, 2024Omnicom has announced a partnership with Instacart to develop a platform to streamline the shopping experience...
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Platform
China’s $2.8 Billion Live-Streaming Market Rocked by Tencent’s AI Avatar Ban
June 20, 2024Chinese internet giant Tencent Holdings plans to prohibit the use of AI-powered digital avatars on its...
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Brand
How Cetaphil Is Tapping “Dadfluencers” to Market Skincare to Men
June 20, 2024Drugstore skincare brand Cetaphil is pursuing a new marketing strategy to reach male consumers who are...
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Platform
Children’s Privacy at Risk? FTC Takes Drastic Action Against TikTok
June 20, 2024The U.S. Federal Trade Commission (FTC) has escalated its battle with TikTok over potential violations of...
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Platform
Top Brands and Creators to Form “Symphony Collective” and Shape TikTok’s Powerful New AI Marketing Tools
June 20, 2024At its annual TikTok World event, TikTok announced the launch of Symphony, a new suite of...
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Platform
TikTok Introduces Symphony: A New AI Suite For Content Creation
June 18, 2024TikTok has announced the launch of TikTok Symphony, a new suite of creative solutions powered by...
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Platform
One Hub To Rule Them All: TikTok Centralizes Creative Tools For Brands
June 17, 2024TikTok announced the launch of TikTok One, a centralized destination for marketers to access the platform’s...
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Influencer
TikTok’s “Off The Record” Gives The Inside Scoop On The Creative Process Of Top Artists Like Shakira, Charli XCX, Meghan Trainor
June 17, 2024TikTok launched a new series called “Off the Record” that gives fans an inside look at...
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