Uscreen, a creator-focused technology platform founded in 2015, has secured $150 million in growth funding from PSG Equity, which has taken a majority stake in the company. 

The investment comes at an opportune time for Uscreen as the creator economy is seeing a growing number of content creators seeking greater control over their digital presence and revenue streams.

“More and more creators are looking to leverage and own their land, rather than rent that land via all those Big Tech companies and social media platforms,” Uscreen co-founder PJ Taei tells Business Insider. “That’s really where Uscreen comes in, where you own that audience, own your customers, and can continue to remarket to them.”

Platform Infrastructure and Revenue Model

The company provides creators with tools to launch and manage their own apps across multiple devices, including Roku, Apple TV, and Fire TV. Its technology stack includes content hosting, live streaming capabilities, messaging systems, and membership management tools. 

Uscreen generates revenue through platform subscription fees and takes a percentage of subscription revenue from its partners. Since its founding, the company reports facilitating over $600 million in subscription revenue for creators.

According to EMARKETER, subscription-based earnings for U.S. creators will reach $350 million in 2025, growing at 27.4% year-over-year.

Growth Strategy and Market Position

PSG Principal Reid McCann tells Business Insider that the firm invested in Uscreen because “the moment was ripe for a company focused on hyper-personalized, community-oriented, identity-oriented creators.” 

He notes that users want to be with “like-minded people in the community, lifting each other up” and are willing to pay for direct access to creators through features like messaging and live streams.

Uscreen plans to allocate the new capital toward product development and engineering resources. The company is currently testing engagement features such as streaks and badges while exploring international expansion opportunities and AI integration for video creation.

“As a bootstrapped business, we’re very small, nimble,” states Taei. “We do our best to be resourceful, but with a partner such as PSG, we can really put the pedal to the metal.”

The platform’s creator base spans fitness influencers, media companies, entrepreneurship coaches, and educators. These users can maintain direct control over audience data, including email lists and payment information. 

Uscreen’s focus on content infrastructure and cross-platform app development positions it within a growing segment of community-focused startups, including Patreon, Substack, and Fourthwall.