Located in Barcelona, The Clueless AIgency is a trailblazer in the world of AI modeling and influencer marketing. The agency is dedicated to the creation of AI models that offer more than just visual appeal. These models are imbued with distinct personalities, designed to resonate with audiences across the globe.

Diana Nuñez, co-founder and Creative Director of The Clueless AIgency, has been pivotal in steering this innovative venture. “Our aim was always clear – to bring a new dimension to digital modeling by harnessing the potential of AI,” says Diana. “At The Clueless, we don’t just create digital models; we craft stories and personalities. Each model is a narrative, a life in pixels designed to engage and inspire our audience.” 

Diana, along with her partner Ruben, had already established a strong foothold in the world of communication with Benana Studio, their Barcelona-based agency renowned for its prowess in advertising, communication, editorial work, and design. It was this diverse expertise that set the stage for The Clueless’ foray into the world of AI influencers. “We’re constantly exploring new frontiers in AI to bring our digital models to life in ever more dynamic ways,” Diana shares.

The Birth of Aitana Lopez: A Tale of Innovation at The Clueless Agency

The concept of Aitana Lopez, the AI influencer at the heart of The Clueless Agency, began in the summer of 2023. “That summer, we found ourselves discussing our past experiences with influencers and the rising costs associated with them. It was during these casual conversations that an idea sparked – why not create our own influencer?” Diana recounts.

The decision to develop an AI influencer was both innovative and pragmatic, born out of a desire to navigate the escalating costs and unpredictability associated with traditional influencers. “It was a bold move,” Diana admits, “but one that encapsulated our spirit of pushing boundaries and exploring uncharted territories.”

Aitana represents more than just an alternative to conventional influencers, she embodies the synthesis of art, technology, and business acumen. “Aitana is more than just an influencer. She’s a symbol of our journey at The Clueless – a journey marked by creativity, adaptation, and a relentless pursuit of something extraordinary”, Daiana states.  

Aitana was meticulously crafted to mimic the behavior of real influencers, yet with a transformative twist. Unlike her human counterparts, she operates without the complexities and challenges often associated with ego-driven personalities. “In the traditional influencer landscape, negotiations and conflict resolution can often become time-consuming and cumbersome,” says Diana. “With Aitana, these challenges are eliminated. Any issues or misunderstandings are autonomously handled by the agency, ensuring a smooth and efficient collaborative process.” Diana emphasizes, “Our experience with Aitana transcends the ego-driven challenges that are often prevalent with human influencers. It’s about creating a seamless, enjoyable creative process.”

Aitana has made a remarkable splash in the influencer world, with an impressive social media following of over 200,000, she has become more than just a digital creation; she’s a social media sensation. Her posts have captivated a vast audience and she actively engages with notable brands, tagging major names like Olaplex and Victoria’s Secret in her posts.

Brands have recognized the value of partnering with Aitana, paying around $1,000 per post for her to promote their products. This is a significant milestone, considering Aitana’s fictional nature. Her existence as a virtual influencer, powered by artificial intelligence tools, marks a pivotal moment in the evolving $21 billion content creator economy. 

Her emergence and popularity underscore a broader trend in the digital marketing world – the rise of AI-generated virtual influencers. These digital avatars are carving out their own space in the influencer domain, offering brands new and innovative ways to reach audiences.  

The Digital Efficiency of Aitana Lopez: A Paradigm Shift in Content Creation

“Aitana’s content creation is entirely digital, which is a fundamental difference from her human counterparts,” Diana explains. Unlike traditional influencers who need to physically be present at locations, take numerous shots, and undergo time-consuming selection processes, Aitana operates within a realm of digital efficiency. This distinctive approach eliminates the logistical challenges and time constraints typically associated with content creation.

Diana elaborates, “There are no photoshoots, no wardrobe fittings, no makeup sessions – all aspects that significantly slow down the content production process for human influencers.” This streamlined method enables Aitana to upload content daily, without being hindered by logistical hurdles. For brands, this translates to a highly efficient and reliable mode of content creation.

The benefits of working with an AI influencer like Aitana are manifold. Brands can enjoy a constant flow of content, free from the delays and unpredictabilities that often accompany human-led processes. “Aitana represents a new frontier in content creation,” Diana states. “Her process maximizes productivity and time, offering brands a streamlined approach that is both cost-effective and creatively liberating.”

Brands seeking to collaborate with Aitana are not just looking for an influencer; they are looking to be pioneers, to associate themselves with the progressive leap into AI-generated modeling. “These brands want to set themselves apart,” says Diana. “They see Aitana as a way to innovate and distinguish their presence in a competitive market.”

When selecting suitable brand partnerships, The Clueless AIgency focuses on aligning with companies that share Aitana’s ethos of innovation and authenticity. “We aim to partner with forward-thinking brands, those looking to make a significant impact in the evolving landscape of their industry,” Diana states. 

Aitana’s blend of authenticity and technological advancement positions her as an ideal collaborator for brands that are not just looking to market their products but to make a statement about their commitment to innovation and future trends. “It’s about creating a narrative that resonates with the current technological zeitgeist,” Diana adds.

Diana elaborates on the distinctive value Aitana brings to brands, emphasizing how her engagement metrics stack up against human influencers. “Our approach with Aitana was methodical,” she recalls. “We thoroughly analyzed market trends and drew inspiration from real-life events and personalities.” She cites examples like Alexa Putellas’ iconic pink hair look and the burgeoning fitness lifestyle trend among younger demographics. Additionally, the rising popularity of video gaming and anime culture, particularly the enthusiasm for live streaming on platforms like Twitch, were significant influences in shaping Aitana’s persona. “By aligning Aitana with these trends, we positioned her to not only resonate with but also actively participate in the cultural zeitgeist,” Diana explains.

While human influencers bring personal charisma and individuality, Aitana offers a unique blend of trend awareness and technological novelty. “Aitana’s engagement is rooted in her ability to tap into current trends while also representing the cutting-edge of digital innovation,” says Diana. “Aitana’s value to brands lies in her ability to build a community around these trends, creating a space where engagement is not just about product promotion but about being part of a larger cultural conversation.”

Aitana Lopez: Redefining Digital Authenticity

“The key to Aitana’s authenticity lies in our dedication to her character,” Diana explains. “Each week, our team delves into crafting content that is not just visually appealing but is a true reflection of Aitana’s personality and values.” 

Aitana’s content creation process is akin to that of a real person. “We consider her likes, dislikes, and preferences in everything we do,” Diana says. “From her daily activities to her online conversations, every aspect is meticulously planned to resonate with her unique personality.” This level of detail ensures that Aitana’s virtual presence is as relatable and genuine as any human influencer.

Treating Aitana with the same care and consideration as a human influencer is central to The Clueless AIgency’s strategy. “It’s about creating a sense of genuineness,” Diana notes. “We want the audience to connect with Aitana, to see her as more than just a digital creation.” Diana also emphasizes the importance of resonance with the audience. “Our goal is to make Aitana’s presence in the virtual world as genuine and relatable as possible. By staying true to her character, we create content that not only captivates but also connects with people on a deeper level.”

Navigating the Digital World with Aitana: Advantages and Challenges

“When we introduced Aitana on social media, the response was overwhelmingly positive. We’ve received numerous compliments and invitations for Aitana,” Diana recalls.

Despite being upfront about Aitana’s AI-generated nature, many followers initially believed in her as a real person. This response underscores the sophisticated level of Aitana’s design and the nuanced way she has been crafted to resonate with audiences. “Even after revealing her AI nature, the affection from her followers remains strong”, Diana explains. 

Aitana’s existence has also sparked meaningful debates and discussions, transcending her role as just another AI experiment. “She has become a community leader in her own right,” Diana notes. “People are drawn to her not just for her content but for the discussions and interactions she fosters.” 

However, working with an AI influencer like Aitana is not without its challenges. The line between virtual and real can sometimes be a delicate balance to maintain. “Ensuring that Aitana remains relatable while also distinguishing her as a virtual creation is a continuous process,” Diana explains. Additionally, while Aitana’s AI nature allows for consistent content creation and engagement, it also limits the spontaneity and unpredictability that often make human influencers relatable. “We have to be creative in simulating these human elements in Aitana’s persona,” says Diana.

Bridging Virtual and Human Connections in the Digital Age

“In less than six months, Aitana has garnered a following of 236k,” Diana proudly states.”Her followers are not just passive viewers; they are active participants,” she explains. This enthusiastic engagement is indicative of the deep connection Aitana has established with her audience, transforming her social media presence into a platform for shared interests and genuine interactions.

“Aitana’s appeal extends beyond her AI nature,” says Diana. “She connects with her audience by tapping into their interests, passions, and emotions, creating a space where they feel seen and heard.” This authentic connection is particularly significant in an influencer landscape where audiences are increasingly seeking more than just curated content; they crave real inspiration and a sense of belonging. Aitana’s virtual presence bridges this gap, offering her followers an experience that is both authentic and relatable.

“We continuously evolve Aitana’s content to reflect the changing interests and needs of her audience,” Diana adds, ensuring that Aitana remains a relevant and inspiring figure in the lives of her followers.

AI Influencers: Transforming the Influencer Marketing Landscape

“Many brands are turning towards AI influencers because they streamline the content creation process, significantly cutting costs and time,” Diana explains. 

The rise of AI influencers signifies a major evolution in the influencer marketing domain. It reflects an industry that is not only adapting to technological innovations but also recognizing and embracing the diversity in its landscape. “This isn’t about replacing traditional influencers,” Diana clarifies, “it’s about expanding the ecosystem to include both human and AI talents, each bringing their unique strengths to the table.”

However, Diana also acknowledges the coexistence of traditional and AI models as crucial for the future of the industry. “We are moving towards a future where the influencer landscape is more inclusive and diverse, encompassing a wide range of voices and perspectives,” she states. This inclusivity is essential for a vibrant and dynamic creator economy, where various forms of influence can coexist and complement each other. “We don’t see AI-generated models like Aitana making real model agencies obsolete. Instead, they coexist and add another dimension to the industry,” she explains. 

Diana highlights that traditional modeling agencies and brands often grapple with challenges related to cost, time efficiency, and logistical complexities when working with human influencers. “These are the areas where AI models can significantly contribute,” she states. “We bring a new level of efficiency to the table, which can be a game-changer for brands.” 

Furthermore, Diana sees this integration of AI in modeling as an exciting and continuous learning opportunity. “Working with AI models pushes us to the forefront of technological innovation,” she shares. “Every day presents a new challenge, a new lesson in the potential of artificial intelligence in the creative industry.”

Ethical AI in Influencer Marketing: The Clueless AIgency’s Approach

“We make it clear that all our models, including Aitana, are AI-generated,” Diana states. This transparency is crucial in an industry where the lines between real and virtual can often blur, potentially leading to ambiguity and ethical concerns. “Our focus is on leveraging AI to push the boundaries of creativity and innovation in influencer marketing,” she says. 

Regarding regulatory challenges, The Clueless AIgency takes a proactive stance. “We are prepared to embrace and adhere to any regulations that may arise,” Diana assures. Since the project’s inception, the agency has positioned itself to remain compliant with existing and potential legal frameworks governing AI and influencer marketing. “As the industry evolves, so do the guidelines and norms governing it. We are committed to navigating these changes responsibly and ethically,” she explains.

Diana envisions a future where AI influencers like Aitana, thoughtfully curated and ethically managed, coexist alongside human influencers. “The potential for AI influencers in the creator economy is immense,” she states. “However, this growth should be balanced and harmonious, respecting both the digital and human elements of the industry.”

A critical aspect of this balance, according to Diana, is addressing the challenges that could arise from an unregulated proliferation of AI influencers. “If poorly curated AI profiles flood the market, it could lead to a number of issues, including ethical dilemmas and a diluted sense of authenticity,” she explains. To mitigate these risks, Diana advocates for the development and implementation of regulations governing the creation and operation of AI influencers.

Diana is optimistic about the role of AI in shaping the future of influencer marketing. “With the right approach, AI influencers can significantly contribute to the diversity and richness of the creator economy,” she concludes. 

Guiding Principles for AI-Driven Influencer Marketing: Insights from The Clueless Agency

Diana offers valuable advice to startups and agencies aspiring to innovate in the influencer marketing space, particularly with AI-driven models like Aitana.”When you venture into this space, it’s essential to pursue innovation with a sense of correctness and responsibility,” she advises. “Don’t just create a digital model; create a character,” she suggests. A model with a well-defined character can establish a deeper and more authentic connection with followers.

“Avoid models that resemble stock photos. Audiences today are savvy and value authenticity and they connect better with characters that have a genuine personality and a unique story.” 

At The Clueless Igency, their approach has always been to stay true to their values and vision. “Crafting models with genuine character and staying aligned with our core values has been instrumental in our impact in the influencer marketing landscape,” Diana shares. 

Envisioning Aitana’s Future: The Clueless AIgency’s Tech-Forward Approach

“Our dream is to bring Aitana to life in new and dynamic ways,” Diana says. “Imagine Aitana with a voice, featuring in videos, reminiscent of Ana de Armas in Blade Runner.” This vision involves integrating more advanced technologies to create an even more immersive and interactive experience with Aitana. “We’re exploring the possibility of conversations with Aitana through VR glasses,” she reveals. This idea opens up a new realm of interaction, where followers can engage with Aitana in a more personal and direct way, enhancing the sense of connection and realism.

Moreover, The Clueless AIgency is considering personalizing each follower’s experience with Aitana. “We want to tailor interactions so that each follower feels a unique connection, all while treating Aitana with the respect and affection as if she were a real person,” Diana explains. 

As The Clueless Agency embarks on this journey, they remain committed to their values and brand ethos. “Staying true to who we are is crucial as we navigate these exciting technological advancements,” Diana asserts. “We’re on the cusp of a new era in influencer marketing, and we’re thrilled to be part of shaping its future”, she concludes.