A new reality competition show aims to identify top Filipino digital talent by testing social media skills, creativity, and teamwork through a series of challenges. 

According to Filipino media company ABS-CBN, “The Influencers Reality Challenge” will stream exclusively on the GV Live app, marking the first reality program focused solely on content creators and influencers in the Philippines.

Photo: Handout

Contestants will share living quarters while competing in weekly themed challenges designed to assess their ability to create viral content and execute strategic social campaigns. The competition format includes surprise appearances from established influencers and brand partners who introduce additional elements to the challenges.

“This show is a game-changer, as it celebrates the growing digital creator community and offers an exciting platform for influencers to showcase their talents,” said Niño John Fariñas, Chief Executive Producer of Good Vibes Productions Inc., the company behind the show.

The grand prize package includes PHP 3 million (~$51,000) in cash, a fully-equipped production van for mobile content creation, and a luxury condominium unit. The show’s producers describe these as “life-changing prizes” for the ultimate winner.

A celebrity host, who is also an established content creator, will guide contestants through the competition. The identity of this host remains under wraps but will be announced prior to the show’s premiere.

The program targets traditional and online television viewers. While the premiere date has not been announced, producers confirm the show will launch “soon.”

Good Vibes Productions positions the show as a response to the Philippines’ expanding digital creator ecosystem, offering participants a platform to demonstrate their capabilities in front of a national audience.

According to Statista, the Philippines’ ad spending in influencer marketing was forecasted to reach $108M in 2024. The market is projected to hit $186M by 2029.