Brand
All About The Showpo Influencer Program
Aussie-based women’s fashion brand Showpo features on-trend looks in an inclusive range of sizes. The body positive company releases over 100 new styles each week from in-house collections and over 80 brand partners. Showpo works with several influencers, collaborating with them on clothing lines and showcasing them on social media. Keep reading to learn more about Showpo and how to work with the brand as an influencer partner.
Global online fashion brand Showpo values body positivity and offers a wide variety of women’s fashion in sizes 4-20. Here, NetInfluencer dives into the details of the Showpo influencer program and how to become a brand ambassador.
Showpo, originally named Show Pony, was founded in 2010 by CEO Jane Lu. Jane decided to launch the Sydney, Australia based company in her garage. At the time, Jane was unemployed and in massive debt, but she took a chance on herself and built a fashion empire. Today, Showpo employs over 140 team members and the brand has over three million followers across their social media platforms.
Showpo ships to over 120 countries worldwide and carries apparel, shoes, accessories and beauty items from over 80 unique brands. They also offer exclusive in-house designs. Showpo drops over 100 new styles each week to keep customers looking great in today’s trendiest fashion.
Who Are the Showpo Influencers and What Do They Do?
Showpo’s size inclusivity shines on their social media accounts. The brand showcases models and influencers from a wide range of body types. They also feature both nano influencers and brand ambassadors with large followings.
In this TikTok video, two Showpo models wear the same dresses to show how it fits on two different body types. This type of video is currently trending with other similar retailers and is common on their TikTok account.
@showpo Which look is on your wishlist a 1, 2, or 3? ✨ Tag a friend and let us know and we might just send it to you 😘 #Showpo #outfitinspo #birthdayoutfit #bamatok #bestfriend ♬ original sound – SHOWPO
Here, Australian author and DJ @FlexMami wears the Showpo Beca Plisse set in hot pink. She pairs the outfit with a bouncy ponytail and colorful open toe shoes.
@showpo You’re literally GORGEOUSSSS 💕💅🏼 @flexmami in our iconic Beca Plisse! Which colour is on your wishlist? #showpo #outfitinspo #ootd ♬ original sound – SHOWPO
In this Instagram reel, digital creator and Showpo brand ambassador Militza Yovanka asks viewers to rate her date night look. Militza models a little black dress styled with tights, platform shoes, and pearl earrings.
What Are the Showpo Influencer Requirements?
Showpo’s website has a brief note about how to collaborate with the brand on their official website:
Showpo influencers must have a fashion and lifestyle-focused social media presence. The brand does not specify how many followers brand ambassadors should have, but they do want at least half of the followers to be female. Those interested in working with the brand should send an email to marketing@showpo.com.
How to Promote Showpo Products as an Influencer and Make Money
Showpo influencers and brand ambassadors promote the brand’s looks on their social media accounts. Many also share a custom discount code to pass savings along to their audiences.
Showpo doesn’t mention a formal affiliate program on their website. However, it appears that you may be able to sign up for it on affiliate marketing sites like Sovrn, Commission Factory, and Flex Offers. According to the information listed on the affiliate program website Affi.io, the program offers a 30-day cookie window and 4% commission.
How Influencers Promote Showpo on TikTok
The official Showpo TikTok account has over 140,000 followers and features videos from professional shoots, footage from the office, and content from influencer partners. In this video, Showpo brand ambassador Kaesha shows off three unique looks. She compares the photos of the clothing from the brand’s website to how she actually looks wearing the pieces.
@showpo What I bought vs. How I styled it 🤍 @__kaesha Shop the looks at Showpo.com #tryonhaul #whatiorderedvswhatigot #outfitinspo ♬ original sound – SHOWPO
Here, Toronto fashion content creator Aaliya Cool models the Showpo Jessen playsuit in gold sequins. Aaliya completes the look with a pair of pointy black high heels, a black handbag, and a glass of champagne.
@showpo GRWM with @aaliya.fits ✨ Where would you wearing the Jessen Playsuit? Shop online now! #showpo #grwm #ootd #nyeoutfit #partyoutfit #xmasoutfit #holidayoutfit ♬ original sound – SHOWPO
Staying true to their values around body positivity, Showpo teamed up with curvy influencer Riley Hemson to create an exclusive collection. This video features a picture of Riley in a strappy silk dress as well as a photo from her childhood.
@showpo We are so proud to have partnered with @riley.hemson ♬ original sound – xspeed.audiosxx
How Influencers Promote Showpo on Instagram
The Showpo Instagram account has almost two million followers and also features content from brand affiliates and influencers representing the brand. In this collection of photos, three influencer partners are featured in different Showpo looks. Outfits include a matching pink blouse and top and two suits.
In this Instagram reel, feminine fashion and lifestyle content creator Kristine takes a stroll on the beach. Kristine is wearing a silky strapless dress with cut out detailing in the back.
Here, Zimbabwean influencer and blogger Chelle turns heads as she crosses the street in a vibrant pink Showpo outfit. Chelle completes the look with a chain belt, gold jewelry, and a pair of peep toe platforms.
How Influencers Promote Showpo on YouTube
Over on YouTube, content creators who partner with Showpo share try-on videos of the brand’s latest clothing. In this try-on haul, vlogger Conagh Kathleen models several pieces, including tops, skirts, and matching sets. Conagh also shares a 20% discount code.
Here, lifestyle and fashion vlogger Alex Prout reviews her latest Showpo haul and models styles for the Fall and Winter seasons. Alex wears a variety of clothing, including coats, sweaters, pants, and dresses.
In this video, personal finance, career, and self-development vlogger Sanjna shares her favorite Showpo looks for Spring and Summer. Sanja models several tops, pants, blazers, and a dress.
Conclusion
If you’re looking to partner with a trendy, size-inclusive women’s fashion brand, a collaboration with Showpo may be right for you. Interested influencers should send an email to marketing@showpo.com or click here to learn more about Showpo’s affiliate program.
