Thece, a company specializing in brand integration within gaming experiences, announced a strategic partnership with Gamurs Group, a network of 17 major digital publications in esports, gaming, and entertainment.

The collaboration introduces ThecePlay+, a media solution that combines Thece’s customizable gaming challenges with Gamurs Group’s extensive audience.

ThecePlay, Thece’s existing platform, allows brands to host and manage branded challenges with objectively measured rules, prizes, and live leaderboards. 

A key feature of ThecePlay is its proprietary adjudication engine, powered by Twin Galaxies through an exclusive partnership. This engine highly verifies video submissions of challenge attempts, ensuring fair competition. 

Twin Galaxies is known in the competitive gaming world for its platform that allows video game enthusiasts to set rules, verify achievements, and maintain a database of records and rankings.

The new ThecePlay+ offering expands on this concept, providing brands with enhanced visibility through exclusive media placements and increased engagement via interactive challenges across Gamurs Group’s publications.

“This collaboration leverages Gamurs Group’s reach in the gaming and entertainment sectors to create unique experiences that put gaming at the heart of brand campaigns, ensuring authentic engagement and lasting connections,” stated Zachary Rozga, CEO of Thece.

The partnership offers brands new opportunities to connect with the gaming community. “We believe ThecePlay+ will bring new opportunities for both brands and gamers, enhancing the overall experience and delivering a competitive gaming experience beyond traditional esports,” said Jody Rones, Gamurs Group’s CRO.

Gamurs Group’s network of sites and 1P data platform, Gamurs Pulse, play a crucial role in the partnership. These resources enable brands to target specific audiences for their gaming challenges. 

Thece reports successfully introducing several brands to gamers through challenges that blend virtual and real-life experiences.