Data company ThisThat has expanded its partnership with RhythmInfluence, elevating the influencer marketing firm to Gold Partner status, the company announced. This move grants RhythmInfluence access to ThisThat’s advanced SaaS platform designed to enhance influencer campaign performance.

The partnership enables RhythmInfluence to conduct in-house brand lift studies across paid and organic influencer content. The platform’s real-time optimization capabilities allow for swift adjustments to paid ads based on key performance indicators.

“ThisThat’s platform extends beyond brand lift measurement, offering creative feedback, market research, and sales attribution tools,” David Neuman, VP of Analytics & Paid Social at RhythmInfluence, said in the announcement.

The Gold Partner access features include real-time creative feedback for content strategy refinement, insights into statistically significant links between campaign drivers and KPIs, swift data collection from specific demographic targets, and tools for trendspotting and market research.

ThisThat’s founder, Max Osborne, emphasizes the platform’s self-service nature, stating that it has transformed the approach to influencer campaigns.