Meta’s social media platform Threads has introduced a new analytics dashboard for desktop users, dubbed “Insights.” 

This tool provides content creators and marketers with performance metrics for their profiles on the platform.

As detailed by social media consultant Matt Navarra, key features of the Insights dashboard include:

• “Views” metric, which Threads prioritizes over traditional measures
• “Interactions” data, segmented by followers and non-followers
• Follower growth and composition analytics

The “Insights” tool reflects Threads’ emphasis on algorithm-driven content discovery. 

The platform’s dedicated feed, which exposes users to content beyond their immediate network, remains the default view. This approach aligns with Meta’s strategy to increase engagement by presenting a wider range of content to users.

The launch coincides with Threads’ reported user growth. 

Adam Mosseri, the platform’s head, recently stated on Threads that monthly active users increased from 175 million to 200 million between July and August. 

Daily active user growth is reportedly matching or exceeding this pace.

For context, Threads’ main competitor, X, reports 250 million daily active users, which has remained stable since November 2022.