TikTok has unveiled a new in-app experience coinciding with the release of “I Said I Love You First,” the collaborative album from Selena Gomez and benny blanco. 

The platform has introduced interactive features designed to connect fans with exclusive content related to the musical project.

Fan Engagement Features

The in-app experience offers interactive challenges that unlock exclusive content, including previews of unreleased music and video clips. 

Users who participate can access official album merchandise through TikTok Shop and earn a custom album-themed profile frame upon completing the experience.

“The experience brings fans closer to their new music like never before,” TikTok’s announcement reads.

Creators using the hashtag #ISaidILoveYouFirst may be featured in TikTok’s Fan Spotlight, which showcases creative interpretations of the album’s content.

Album Performance Metrics

Since teasing the project on TikTok, the couple has generated significant engagement metrics. 

According to the announcement, their album announcement video accumulated 24.4 million views and 3 million likes. A clip featuring blanco doing Gomez’s makeup while playing “Call Me When You Break Up” attracted 52.9 million views and 5.2 million likes.

Content related to the single “Call Me When You Break Up” generated 31.6 million views and 4 million likes on the platform. More recently, Gomez’s promotion of the “Sunset Blvd” music video received 3.4 million views and 300,000 likes within its first week.

Users can access the experience by searching “I Said I Love You First,” “Selena Gomez,” or “benny blanco” on TikTok, or by tapping the video anchor appearing alongside their content.

A recent TikTok-commissioned Luminate study revealed that 84% of songs entering the Billboard Global 200 in 2024 achieved viral status on TikTok before charting, with an additional 12% going viral simultaneously with or after charting.

Artists whose TikTok engagement strongly correlates with their streaming volumes experience an average of 11% weekly streaming growth, compared to 3% growth for artists with a lower TikTok correlation.

According to the report, TikTok music listeners spend 62% more on artist merchandise than typical music consumers, with the research noting that “TikTok users in the U.S. outspent the average U.S. music listener on live music events by 52% this year.”