TikTok announced the launch of TikTok One, a centralized destination for marketers to access the platform’s creative tools. Through TikTok One, brands can access a one-stop shop to tap into TikTok creators, production partners, and campaign insights.

The TikTok Creator Marketplace within TikTok One provides advertisers with connections to nearly 2 million creators. Brands can discover top agency partners and leverage TikTok’s creative tools to implement and scale successful campaigns on the platform – all through a single log-in.

In addition to TikTok One, the company introduced TikTok Symphony – a new Creative AI suite. Symphony blends human imagination with AI-powered efficiency to aid marketers in scaling content development, creativity, and productivity, specifically for TikTok campaigns. The suite streamlines processes from scriptwriting to video production and asset optimization.

TikTok cited research indicating that creating ads natively for the platform boosts purchase intent by 37% and brand favorability by 38%. Furthermore, 79% of the platform’s users express a preference for brands demonstrating a clear understanding of how to create content tailored to the TikTok experience.

“TikTok’s mission since day one is to inspire creativity and bring joy. We’re committed to investing in tools that enable brands to reach audiences at scale and drive meaningful impact creatively,” stated Erinn Piller, Head of Global Business Marketing at TikTok Canada.

The announcement was made at TikTok’s third annual #ForYou Summit, where the company outlined new business solutions coming to Canada to help brands connect with TikTok’s community of over 1 billion users.