TikTok Shop has unveiled a new program designed to boost merchant revenue on its platform. The “£1 Million Club” initiative targets businesses aiming to reach the £1 million sales milestone through a combination of financial incentives and operational support.

The program introduces five core benefits for participating merchants:

1. Commission Waiver: New sellers onboarded between June 23 and September 30 can enjoy up to 90 days of commission-free sales.
2. Logistics Support: TikTok offers free storage and fulfillment services through its “Fulfilled by TikTok” program, potentially reducing merchants’ operational costs.
3. Seller Assistance: Participants receive priority support, including help with onboarding and product listings.
4. Educational Resources: Access to TikTok Shop’s Seller Academy trains merchants on market trends and operational strategies.
5. Marketing Boost: The platform commits to assisting top new merchants with marketing activities and audience targeting.

Jan Wilk, Head of Operations for TikTok Shop UK, emphasizes the program’s goal of helping businesses “supercharge sales outside of traditional channels.”

TikTok Shop cites recent success stories to illustrate the platform’s potential. British beauty brand Made By Mitchell achieved $1 million in sales during a single 12-hour live event. Sportswear giant Puma reported a 737% increase in weekly revenue through a TikTok Shop affiliate program. Fashion retailer ASOS noted that 57% of TikTok Shop transactions came from new customers.

The £1 Million Club is open to businesses of all sizes, from small enterprises to established brands. Interested merchants can register through TikTok Shop’s website.