PartnerCentric’s new research, surveying 1,002 Americans aged 18-60, reveals that 37% of TikTok users have purchased at least one item through TikTok Shop in the past six months. These shoppers spend an average of $59 per purchase and make approximately 12 purchases annually, totaling $708 per year on the platform. Product Categories and Consumer Motivations … Continue reading TikTok Shop Drives Over $700 Annual Spend Per User, Research Shows
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TikTok Shop Drives Over $700 Annual Spend Per User, Research Shows
PartnerCentric’s new research, surveying 1,002 Americans aged 18-60, reveals that 37% of TikTok users have purchased at least one item through TikTok Shop in the past six months. These shoppers spend an average of $59 per purchase and make approximately 12 purchases annually, totaling $708 per year on the platform. Product Categories and Consumer Motivations … Continue reading TikTok Shop Drives Over $700 Annual Spend Per User, Research Shows