TikTok has named SHOUT by UniTaskr as its first ‘TikTok Agency Marketing Partner’ in the UK, recognizing the agency’s excellence in campaign delivery on the platform, Mobile Marketing confirmed.

Based in London and Miami, SHOUT by UniTaskr has secured this partnership despite competition from larger, more established agencies. The firm, which TikTok previously identified as the world’s largest nano and micro-influencer agency, boasts an impressive client roster that includes Spotify, Adobe, Amazon, Uber, and Red Bull.

“Receiving the TikTok Agency Marketing Partner Badge is a testament to our commitment to excellence,” SHOUT by UniTaskr co-founder & CEO Joseph Black said in a statement. He emphasized the agency’s role in helping brands utilize TikTok to engage with audiences effectively.

The partnership aligns with TikTok’s broader strategy to enhance its business offerings. Melissa Yang, TikTok’s Head of Ecosystem Partnerships, explained, “With the launch of TikTok For Business, we’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community.”

This collaboration aims to provide marketers with enhanced tools for creating, measuring, and optimizing TikTok ad campaigns. Yang expressed enthusiasm about working with strategic partners to bring “a creative and joyful experience” to brand partners and the TikTok community.