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TikTok Teams Up With Top Canadian Creators For A Dedicated STEM Feed

Published on October 4, 2024

TikTok launched a dedicated STEM feed in Canada to connect users with content related to science, technology, engineering, and mathematics (STEM).

The platform has partnered with Canadian creators and organizations to populate the feed with educational content.

Notable participants include AsapSCIENCE, Chegg Biology, Dr. Rachel Barr, Justin Agustin, NileRed Extra, Kyne Santos, Royal Ontario Museum, Sarah Habibi (Science Bae), Science North, and Wild Kratts TV.

@asapscience
Do you suffer from cochlea dysfuction?
♬ original sound – AsapSCIENCE

“The STEM feed is a great opportunity to reward creators for making more of this valuable content, but it is also an awesome way for people to find and seek out what I think many users are already craving: a chance to feel a bit of growth, understand a little more about the world, and feel a little better about our phone use,” said Gregory Brown and Mitchell Moffit of AsapSCIENCE, in a blog post.

Kyne Santos, known as @onlinekyne on TikTok, reported that the platform influenced career choices: “I’ve heard from so many people that they were inspired to pursue studies in STEM because of videos they watched on my TikTok page.”

@onlinekyne
Attention VECTORS! A linear transformation has arrived ✨ have you learned about vectors before? This is the start of a new series all about linear algebra, where we’ll talk about vectors, matrices, bases, and linear transformations! What linear algebra questions do you have? #linearalgebra #vectors
♬ original sound – Kyne

To ensure content quality, TikTok continues its partnerships with Common Sense Networks and Poynter. Common Sense Networks reviews content for appropriateness, while Poynter assesses information reliability. Content must pass both checkpoints to be eligible for the STEM feed.

@onlinekyne
Attention VECTORS! A linear transformation has arrived ✨ have you learned about vectors before? This is the start of a new series all about linear algebra, where we’ll talk about vectors, matrices, bases, and linear transformations! What linear algebra questions do you have? #linearalgebra #vectors
♬ original sound – Kyne

“We’re pleased to continue our support of TikTok’s STEM initiative that utilizes Common Sense Networks’ singular expertise in content evaluation,” stated Eric Berger, CEO of Common Sense Networks.

Neil Brown, President of The Poynter Institute, added: “The Poynter Institute is pleased to partner in the ongoing expansion of TikTok’s STEM program and contribute to helping users in Canada find credible, reliable information in their STEM feed.”

@science.bae
[save this] Rubber EGG 🥚😲🩵! Full science activity details below 👇🏼! My most viral Easter egg experiment from last year is back!! This egg feels so much bigger than usual😅 Materials: 🥚Uncooked egg 🥚Jar or glass with cover 🥚Vinegar 🥚Food colouring Fill a jar with vinegar and food colouring and place the raw egg inside. Cover with a lid to prevent the vinegar from evaporating. Wait 2-3 days. Gently rinse off any shell remains. See how high you can bounce it before it breaks! ✨The SCIENCE✨: The vinegar reacts with the calcium carbonate of the shell, dissolving it and producing carbon dioxide gas. Underneath (and something you may notice when peeling a hard boiled egg) is a thin film called the cell membrane. Eggs have a selectively permeable (also referred to as semi-permeable) membrane. One of the things that can pass through this membrane is water. Water always wants to move in the direction of higher -> lower concentration. That means it moves from areas where there is a lot of water to areas where these is a little water 💦. Since there is more water in the vinegar surrounding the egg (and less water inside the egg) the water moves into the egg. Making it get bigger in size✅! Are you going to try this? Tag me if you do 🏷️ 🤩!! 👉🏼Follow @sarahahabibi for more STEM activities for kids! #stem #steam #stemforkids #scienceforkids #scienceisfun #stemeducation #learningthroughplay #sensoryactivity #easteractovoties #kidsplay #eggs #bouncingeggs
♬ origineel geluid – hanna

The STEM feed launch in Canada follows TikTok’s broader #LearnonTikTok initiative, encouraging users to discover new stories, explore cultures, and find life hacks on the platform. TikTok reports that millions of Canadians use the app monthly for entertainment, self-expression, and learning.

Earlier this year, TikTok launched a STEM feed across Europe, building on its success in the United States. The company reported that STEM-related content had grown 24% since the U.S. launch, with nearly 15 million videos published in the last three years.

A recent study found that TikTok sees high engagement among young Canadians, with 64% of 18-to-29-year-olds using the platform regularly.