TikTok introduced a new comprehensive platform called “TikTok Studio,” aimed at empowering creators on the video-sharing app. TikTok Studio provides a suite of free tools for creators aged 18 and over to create, edit, upload, manage, and analyze content performance.

Using TikTok Studio’s editing capabilities, such as auto-captions, photo editors, and video trim tools, creators can polish videos directly within the platform before posting them to TikTok. The platform consolidates publishing, scheduling, privacy controls, and community management features, allowing creators to review all published and upcoming content while filtering and searching comments.

A key component is robust analytics, which furnish insights into account and video performance metrics, audience demographics, and behavior patterns. These data dashboards enable creators to assess growth strategies and identify potential monetization programs to join based on personalized trending content recommendations.

TikTok Studio also houses the company’s Creator Academy educational hub, which provides resources and best practices for maximizing the TikTok creator experience.

The TikTok Studio beta Android app rolled out on Friday in select regions, with further expansions to more users and iOS planned over the coming weeks. It replaces previous creator tools in the main TikTok app and Creator Center web app, though the full desktop suite remains accessible at the company’s website