TikTok has announced the launch of TikTok Symphony, a new suite of creative solutions powered by generative AI. This suite aims to simplify the content creation process for marketers, creators, and agencies, enabling them to scale their efforts across various stages of production.

At the core of TikTok Symphony is the Symphony Assistant, an AI-powered virtual assistant designed to collaborate throughout the creative journey on TikTok. The assistant provides recommendations and insights drawn from TikTok’s creative knowledge base, assisting with identifying trends, brainstorming ideas, and implementing best practices.

TikTok Symphony also introduces the Symphony Creative Studio, an AI-driven tool that generates TikTok-first video content in minutes. Users can input product details, assets, or URLs, and the tool generates custom video previews. These videos can be further tailored by translating scripts, adding voiceovers, and incorporating digital avatars created from footage of real actors.

The suite integrates with the TikTok Ads Manager, offering features like Auto-Diagnosis and Auto-Fix. The latter scans videos for compliance issues and optimizes them accordingly. The Auto-Optimization feature generates engaging scripts, subtitles, and voiceovers, while the Auto-Generation feature creates new video content from product URLs or existing assets.

To help creators and brands reach global audiences, TikTok has rolled out Symphony Digital Avatars, which come in two types: Stock Avatars and Custom Avatars. Stock Avatars are available within the Creative Studio workflow, while Custom Avatars are crafted to represent a creator or brand spokesperson with multi-language abilities.

TikTok emphasizes that Symphony is designed to enhance and amplify human creativity, not replace it. Users control the final output to ensure alignment with their brand’s voice and vision. For transparency, the company says all videos generated by the Creative Studio will be labeled as AI-generated.

As part of its commitment to collaboration, TikTok has introduced the Symphony Collective: Industry Advisory Board and the GenAI Beta Club. The Industry Advisory Board is a forum for discussing AI in creative marketing, while the GenAI Beta Club provides early access to TikTok’s generative AI capabilities for testing and refining.

TikTok states that Symphony Creative Studio is in beta for a limited number of users, with a waitlist available for those interested in early access. The company plans to keep developing the suite’s capabilities as new AI innovations emerge.