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Commentary
Creator Economy Event Calendar – July 27, 2026 – Affiliate Summit East, Creator Economy Live East, Gamescom, and More
July 27, 2026This week’s Creator Economy calendar spans July 27 through August 30, 2026, covering eight events across...
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Tech
Scoop’s Vivian Gomez on Why Influencer Marketing Needs a New Operating System
July 27, 2026Vivian Gomez spent 14 years scaling consumer technology & SaaS platforms before he looked at Influencer...
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Agency
Coastline Creatives: A Talent Agency Where Creators Can See Every Pitch, Contact, and Invoice
July 27, 2026Regan Cleminson founded Coastline Creatives in 2018 around a practice she finds few other agencies follow:...
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Strategy
How AI Search Is Redefining Creator Value for Brands, According to Deloitte Digital’s Jenny Kelly
July 27, 2026When Deloitte Digital‘s content practice pulled discoverability data for a brand client, one result stood out:...
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Influencer
Ashton Hall Said He Turned Down Saratoga Water Partnership Over Missing Equity Stake
July 27, 2026Fitness influencer Ashton Hall said he declined a partnership offer from Saratoga Water because the deal...
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Platform
YouTube Lets Shorts Creators Upload Custom Thumbnails, Reversing Prior Stance
July 27, 2026YouTube is rolling out custom thumbnail uploads for Shorts to YouTube Partner Program creators, the company...
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Platform
Snap Closes Out AI Ads Rollout With MCP Server Opening Platform to Third-Party Agents
July 27, 2026Snap released the final episode of its “Snapchat’s AI in Ads Crash Course” video series on...
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Brand
YouTube Channel ‘Toys And Colors’ Debuts First Toy Line at Target
July 27, 2026Bonkers Toys has released its first toy line based on “Toys And Colors,” the YouTube family...
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Platform
Facebook Tests Video-First Home Screen
July 27, 2026Facebook will test opening its app directly into a full-screen video player instead of the traditional...
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Brand
Gap Inc. Opens Its Cross-Brand Creator Program to Employees
July 27, 2026Gap Inc. is extending its creator affiliate and advocacy platform to its own workforce, allowing employees...
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Commentary
Triton Digital’s June Podcast Ranker Keeps iHeart Audience Network on Top, Pushes ‘My Favorite Murder’ Into the Top Three
July 27, 2026Triton Digital has released its U.S. Podcast Ranker for June 2026, showing iHeart Audience Network holding...
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Influencer
How Cass Holland Turned a Beverage Cart Job Into a Multi-Platform Creator Business
July 27, 2026The idea arrived between holes. Cassandra “Cass” Holland had started wearing body glitter at the music...
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Tech
Flinque’s Ashish Gupta Says Influencer Marketing Isn’t Broken. The Way Brands Measure It Is
July 27, 2026When Ashish Gupta ran influencer campaigns for a SaaS client, a YouTube creator with more than...
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Tech
Audio Advertising Platform Surfer Network Names Matt Kellogg SVP of NA Sales Strategy
July 27, 2026Surfer Network has appointed digital audio executive Matt Kellogg as Senior Vice President of North American...
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Brand
How Lowe’s Is Turning Creators Into a Product Innovation Engine
July 27, 2026One year after building the home improvement industry’s first creator network, Lowe’s is advancing its strategy...
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Commentary
The Hottest New Degree on Campus This Fall? A Bachelor’s in Content Creation
July 26, 2026Arizona State University will enroll its first Content Creation majors this fall. The bachelor’s degree, housed...
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Commentary
Creator Strategy for the Back Half of 2026: 50 Experts on the One Change Brands Should Make
July 24, 2026The first half of 2026 reset the ground rules for creator marketing. TikTok’s U.S. ownership dispute...
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Agency
Ubiquitous CEO Jess Flack Wilson: Brands Are Running Campaigns When They Should Be Building Programs
July 24, 2026Jess Flack Wilson spent years in performance marketing convinced that influencer campaigns were too unattributable to...
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Agency
TikTok LIVE Agency ATRX Partners With Ambiance Media Partners to Launch Creator Weekend in Chattanooga
July 24, 2026ATRX, an official TikTok LIVE agency, is partnering with Ambiance Media Partners to bring creator education...
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Technology
Manifest Financial, Mastercard Launch Business Debit Card for Creator Entrepreneurs
July 24, 2026Manifest Financial and Mastercard have launched the Manifest Business Debit Mastercard, a card and integrated account...
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Platform
Patreon Cuts 20% of Staff in Second Major Layoff Since 2022
July 24, 2026Patreon laid off 93 employees, roughly 20% of its workforce, on July 23, according to an...
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Influencer
‘Uncle Roger’ Comedian Nigel Ng Signs With CAA
July 24, 2026Comedian and digital creator Nigel Ng, known online as “Uncle Roger,” has signed with CAA for...
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Commentary
Critics Choice Association Launches Inaugural Awards for Digital Creators
July 24, 2026The Critics Choice Association (CCA) has announced the inaugural Critics Choice Creator Awards, extending its critics-driven...
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Commentary
Study of 1,500+ Paid Deliverables Finds Mid-Tier Influencers Are the Least Efficient Buy
July 24, 2026Creators with 50,000 to 250,000 followers post the worst cost per view and the worst cost...
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Commentary
IAB Global Network Launches Creator Week Spanning 17 Markets
July 24, 2026The IAB Global Network announced the launch of IAB Global Creator Week, an initiative uniting 17...
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