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Brand
GTA Developer Explores Partnerships With Metaverse Creators To Transform Popular Game Into Creative Hub
February 19, 2025Rockstar Games has engaged in discussions with leading creators from Roblox and Fortnite about potential collaborations...
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Platform
LinkedIn’s Focus On View Duration Signals Growing Investment In Video Content
February 19, 2025LinkedIn has introduced average watch time tracking for video creators, expanding its suite of analytics tools...
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Technology
Need Financial Infrastructure That Pays Creators In 24 Hours? Call Hydrant Pay
February 19, 2025It goes without saying that the creator is a critical component of a brand’s marketing campaign....
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Technology
Building The Foundation: How Modash Creates Essential Infrastructure For Creator Partnerships
February 19, 2025“Most companies in this space haven’t invested in building the underlying technology that can deliver a...
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Influencer
YouTuber Kevin Paffrath Shuts Down ETF Amid Struggles With Returns, Expenses
February 19, 2025Kevin Paffrath, a financial influencer with over 2 million YouTube subscribers, is closing his Meet Kevin...
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Influencer
YouTube Star Steven He Takes Lead Role In Action Comedy ‘Kung Fu Deadly’
February 19, 2025Production has commenced in Dublin and County Meath for “Kung Fu Deadly,” a supernatural action-comedy featuring...
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Technology
Discovery Of User Info Transfer From DeepSeek To ByteDance Spurs Data Protection Concerns
February 19, 2025South Korea’s Personal Information Protection Commission (PIPC) has confirmed to Yonhap News Agency that Chinese AI...
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Commentary
TikTok Creators With Mid-Sized Followings Dominate Platform, Study Shows
February 19, 2025A new study from Pew Research Center reveals that mid-tier content creators, not mega-influencers, represent the...
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Talent Collectives
Pioneering Political Creator Management: How Colossal Influence Is Turning Controversial Content Into Brand Success
February 18, 2025In a world where brands run from controversy, Colossal Influence takes the other direction and embraces...
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Technology
How Fundmates Is Building The First YouTube-Focused Fintech Platform
February 18, 2025Fundmates founder & CEO Ilia Dronov says the creator economy lacks capital resources to help content...
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Agency
The ‘Community Moat’: Transforming Creator Relationships Into Strategic Assets
February 18, 2025Most brands build their influencer marketing strategies on platforms they don’t control. SARAL founder and CEO...
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Talent Collectives
Slash Management: Creator Success Beyond Social Media
February 18, 2025Many TikTok stars fade after their viral moment. Not too few YouTubers plateau after early success....
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Talent Collectives
SliDE Consultancy: Championing Flexible Creator Management
February 18, 2025Creator talent management is facing a major challenge: traditional agencies lock creators into restrictive contracts, limiting...
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Commentary
India’s Creator Economy Surges 322% In Four Years, Research Shows
February 18, 2025New research from influencer marketing platform Qoruz reveals India’s creator economy has expanded from 962,000 influencers...
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Agency
Merchantwise Group Expands Portfolio With Social Media Agency Buyout
February 18, 2025Merchantwise Group has acquired The Social CliQ and The Content CliQ to expand its digital marketing...
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Commentary
Podcast Watch Time Surges On YouTube And Spotify, Opens Revenue Opportunities For Creators And Brands
February 17, 2025Video podcast viewership in the United States has been on the rise, with major platforms like...
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Commentary
Dubai Seeks Spot Among The World’s Creator Economy Hubs
February 17, 2025Is Dubai the next mecca of the global creator economy? Creator economy insider Jim Louderback says...
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Talent Collectives
The Business Of Content Creation: Lawyer Merlyne Jean-Louis On Why Creators Need To Think Like CEOs
February 17, 2025“If you’re an influencer or content creator, you are a business owner. Thus, you have to...
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Commentary
Viral On TikTok? Study Shows Song Has 84% Of Success On Billboard Charts, New Research Finds
February 17, 2025A new study commissioned by TikTok in partnership with Luminate reveals quantifiable connections between TikTok engagement...
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Platform
TikTok Returns To U.S. App Stores
February 17, 2025Apple and Google have restored TikTok to their respective app stores after receiving confirmation from U.S....
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Agency
Solving Creator Marketing’s ROI Challenge: Later CEO Scott Sutton On Making Influence Measurable
February 17, 2025Influencer marketing and social media management platform Later recently expanded its data arsenal with a $250...
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Agency
How Influencer.com Is Expanding Creator Marketing Services Beyond Social Posts
February 17, 2025When Nike wanted to transform Times Square into a creator-powered celebration for Air Max Day, they...
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Technology
Tech Startup Uscreen Raises $150M To Power Influencer-Branded Apps
February 17, 2025Uscreen, a creator-focused technology platform founded in 2015, has secured $150 million in growth funding from...
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Commentary
Must-Attend Creator Economy Events In March 2025
February 14, 2025The creator economy is one of the fastest-growing segments of the global business landscape. According to...
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Commentary
Report: DTC Brands See ‘Humor Ads’ Driving Higher Engagement
February 14, 2025A Motion research analyzing $100 million in advertising spend reveals that humorous content accounts for 25%...