Traackr has released its 2024 beauty and fashion industry report, highlighting top creators across makeup, skincare, haircare, and fragrance categories. Using its proprietary VIT (Voice, Impact, Trust) scoring system, the report analyzes creator performance in the United States, United Kingdom, and France, revealing key trends and shifts in influence patterns.
Beauty Category Highlights: Top Performers Across Regions
The beauty industry continues to make strides, with significant regional variations in influence. Traackr’s data shows distinct niches carved out by traditional celebrities, industry professionals, and digital-first creators across beauty sub-categories.
Source: Traackr
Makeup and Cosmetics
In the U.S., celebrity influence remains dominant. Ariana Grande leads with a VIT score of 510K, followed by Kylie Jenner (486K) and Kim Kardashian (423K). Notable industry professionals like makeup artist Mario Dedivanovic rank sixth with 177K, while digital creator Mikayla Nogueira takes the eighth spot with 81.8K.
Internationally, Lena Bagrowska tops the UK’s makeup rankings with 89.1K VIT, while France’s Mahshid Shirazi leads with 61.5K.
Skincare
Skincare trends show a strong presence of medical professionals. In the U.S., Kylie Jenner leads with 99.5K VIT, followed by Paris Hilton (77.7K) and content creator Milky Dew (75.2K). Medical influencers such as Dr. Muneeb Shah (50.7K) and Dr. Daniel Sugai (33K) also feature prominently in the top 25.
In the UK, Matt Randon ranks highest in skincare with 37.7K, while Mryiam Ben Souilem leads with 17.6K in France.
Haircare
Haircare rankings reflect notable contributions from professional stylists and celebrities. Beyoncé leads in the U.S. with 122K VIT, followed by Tessa Peay (76.3K) and Anthony Claxton (64K). Sharon Spellman (35.3K) and Guy Tang (19.6K) also make strong showings.
Minnie Faye Rayment leads in the UK with 24K VIT, while France’s Romain Bergamaschi takes the top spot with 37.5K.
Fragrance
In fragrance, Kylie Jenner continues to dominate with 82.6K VIT in the U.S., followed by Bella Hadid (68.9K) and fragrance specialist Jeremy Fragrance (54.3K). In the UK, Lexy leads with 29.6K, while Lina Noory ranks high with 46.3k.
Traackr’s fashion report highlights distinct leadership dynamics across regions, with traditional celebrities and emerging digital creators competing for influence.
Source: Traackr
United States
Kim Kardashian leads the U.S. fashion category with a VIT score of 440K, followed by Ariana Grande (347K) and Miley Cyrus (223K). The top 10 also includes Kendall Jenner (202K) and rising star Sabrina Carpenter (89.9K).
United Kingdom
In the UK, footballer Jude Bellingham tops fashion rankings with 115K VIT, followed by digital creator Georgie Rose (101K) and actress Lily Collins (59.9K). Fashion photographer Shakeel Murtaza (23.2K) and lifestyle creator Victoria Magrath (23.5K) also make notable appearances.
France
Lena Mahfouf leads France’s fashion rankings with 37.2K VIT, followed by Nelson Tiberghien (26.4K) and Coralie Van Den Bossche (23.6K). Industry professionals like Nicolas Ghesquiere (22.3K) and photographer Edward Berthelot (11.1K) showcase the French market’s strong ties to professional expertise.
Key Takeaways: Trends in Creator Economy Dynamics
Traackr’s reports on beauty and fashion creators underscore several major trends:
Regional Variations: U.S. markets typically show higher VIT scores than European counterparts.
Category-Specific Influence: Medical professionals excel in skincare, while celebrities dominate makeup and fashion.
Cross-Category Impact: Established entertainment figures maintain strong influence across multiple categories.
Professional Credentials: Expertise-driven creators, particularly in skincare and haircare, are gaining ground.
David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.
Traackr has released its 2024 beauty and fashion industry report, highlighting top creators across makeup, skincare, haircare, and fragrance categories. Using its proprietary VIT (Voice, Impact, Trust) scoring system, the report analyzes creator performance in the United States, United Kingdom, and France, revealing key trends and shifts in influence patterns.
Beauty Category Highlights: Top Performers Across Regions
The beauty industry continues to make strides, with significant regional variations in influence. Traackr’s data shows distinct niches carved out by traditional celebrities, industry professionals, and digital-first creators across beauty sub-categories.
Source: Traackr
Makeup and Cosmetics
In the U.S., celebrity influence remains dominant. Ariana Grande leads with a VIT score of 510K, followed by Kylie Jenner (486K) and Kim Kardashian (423K). Notable industry professionals like makeup artist Mario Dedivanovic rank sixth with 177K, while digital creator Mikayla Nogueira takes the eighth spot with 81.8K.
Internationally, Lena Bagrowska tops the UK’s makeup rankings with 89.1K VIT, while France’s Mahshid Shirazi leads with 61.5K.
Skincare
Skincare trends show a strong presence of medical professionals. In the U.S., Kylie Jenner leads with 99.5K VIT, followed by Paris Hilton (77.7K) and content creator Milky Dew (75.2K). Medical influencers such as Dr. Muneeb Shah (50.7K) and Dr. Daniel Sugai (33K) also feature prominently in the top 25.
In the UK, Matt Randon ranks highest in skincare with 37.7K, while Mryiam Ben Souilem leads with 17.6K in France.
Haircare
Haircare rankings reflect notable contributions from professional stylists and celebrities. Beyoncé leads in the U.S. with 122K VIT, followed by Tessa Peay (76.3K) and Anthony Claxton (64K). Sharon Spellman (35.3K) and Guy Tang (19.6K) also make strong showings.
Minnie Faye Rayment leads in the UK with 24K VIT, while France’s Romain Bergamaschi takes the top spot with 37.5K.
Fragrance
In fragrance, Kylie Jenner continues to dominate with 82.6K VIT in the U.S., followed by Bella Hadid (68.9K) and fragrance specialist Jeremy Fragrance (54.3K). In the UK, Lexy leads with 29.6K, while Lina Noory ranks high with 46.3k.
Get the full beauty report here.
Fashion Category Insights: Regional Leadership Trends
Traackr’s fashion report highlights distinct leadership dynamics across regions, with traditional celebrities and emerging digital creators competing for influence.
Source: Traackr
United States
Kim Kardashian leads the U.S. fashion category with a VIT score of 440K, followed by Ariana Grande (347K) and Miley Cyrus (223K). The top 10 also includes Kendall Jenner (202K) and rising star Sabrina Carpenter (89.9K).
United Kingdom
In the UK, footballer Jude Bellingham tops fashion rankings with 115K VIT, followed by digital creator Georgie Rose (101K) and actress Lily Collins (59.9K). Fashion photographer Shakeel Murtaza (23.2K) and lifestyle creator Victoria Magrath (23.5K) also make notable appearances.
France
Lena Mahfouf leads France’s fashion rankings with 37.2K VIT, followed by Nelson Tiberghien (26.4K) and Coralie Van Den Bossche (23.6K). Industry professionals like Nicolas Ghesquiere (22.3K) and photographer Edward Berthelot (11.1K) showcase the French market’s strong ties to professional expertise.
Key Takeaways: Trends in Creator Economy Dynamics
Traackr’s reports on beauty and fashion creators underscore several major trends:
The full “Top Beauty Influencers to Watch in 2025” and “Top Fashion Influencers to Watch in 2025” reports are available on Traackr’s website.