Influencer marketing platform Traackr has revealed the top fashion influencers to watch this year in its 2025 Influencer Marketing IMPACT report. The research also shows that more than half of consumers are likely to purchase products recommended by creators they follow.
In addition, the study also finds that 61% of consumers would try a different social platform to follow specific influencers, up 8% from the previous year’s IMPACT report.
As part of its research, Traackr compiled a list of top fashion influencers to watch in 2025 by analyzing content from 159,000 U.S.-based influencers, 51,000 UK-based influencers, and 27,000 French influencers who mentioned fashion products between January and November 2024. The analysis includes creators across all tiers, from nano to VIP.
United States
Kim Kardashian leads with a Brand Vitality Score (VIT) of 440,000, followed by Ariana Grande (347,000) and Miley Cyrus (223,000).
Emerging creators like Sabrina Carpenter (89,800 VIT) also made the top ten.
Notable entries include Chris Bumstead (64,600 VIT) and Wisdom Kaye (60,600 VIT), representing fitness and style niches.
Source: Traackr
United Kingdom
Soccer player Jude Bellingham took the top spot with a VIT of 115,000, followed by digital-first creator GEORGIEROSE (110,100) and actress Lily Collins (59,900).
Fashion-focused creators such as Leonie Hanne (32,700 VIT) and Victoria Magrath (23,500 VIT) highlight the diversity of the UK market.
Source: Traackr
France
Creator Leena Mahfouf leads with a VIT of 37,200, trailed by Nelson Tiberghien (26,400) and Coralie Van Den Bossche (23,600).
Industry insiders like Louis Vuitton’s Creative Director Nicolas Ghesquière (22,300 VIT) also feature prominently.
Source: Traackr
Brand Vitality Score
Traackr’s Brand Vitality Score measures content performance through multiple data points, including visibility, impact, and brand trust. The company states that the methodology correlates with business metrics at the brand level and has been optimized through machine learning.
Source: Traackr
The report identifies a trend of cross-platform influence, with creators affecting not only purchase decisions but also platform adoption among their followers. Traackr plans to discuss these findings and their implications at its upcoming 2025 ICONS event on Tuesday, February 4, featuring presentations from top-performing brands and creators in influencer marketing.
The complete rankings and methodology details are available in Traackr’s full report.
David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.
Influencer marketing platform Traackr has revealed the top fashion influencers to watch this year in its 2025 Influencer Marketing IMPACT report. The research also shows that more than half of consumers are likely to purchase products recommended by creators they follow.
In addition, the study also finds that 61% of consumers would try a different social platform to follow specific influencers, up 8% from the previous year’s IMPACT report.
As part of its research, Traackr compiled a list of top fashion influencers to watch in 2025 by analyzing content from 159,000 U.S.-based influencers, 51,000 UK-based influencers, and 27,000 French influencers who mentioned fashion products between January and November 2024. The analysis includes creators across all tiers, from nano to VIP.
United States
Source: Traackr
United Kingdom
Source: Traackr
France
Source: Traackr
Brand Vitality Score
Traackr’s Brand Vitality Score measures content performance through multiple data points, including visibility, impact, and brand trust. The company states that the methodology correlates with business metrics at the brand level and has been optimized through machine learning.
Source: Traackr
The report identifies a trend of cross-platform influence, with creators affecting not only purchase decisions but also platform adoption among their followers. Traackr plans to discuss these findings and their implications at its upcoming 2025 ICONS event on Tuesday, February 4, featuring presentations from top-performing brands and creators in influencer marketing.
The complete rankings and methodology details are available in Traackr’s full report.