Trending Travel – a UK-based travel media firm specializing in developing partnerships and media campaigns with hotels, tourist boards, tour operators, and airlines – has appointed Hollie Race as Influencer Marketing Director. 

Race brings extensive experience in brand marketing and creative execution to the senior team. “Not only is this a career milestone for me – this is also a brand I’ve had my eye on joining for some time,” she wrote on LinkedIn.

According to Travel Mole, Race’s career trajectory includes notable positions at fashion retailer In The Style and travel company Travel Counsellors. At In The Style, she rose from senior creative executive to creative manager, developing campaigns in collaboration with influencers and celebrities such as Jac Jossa and Stacey Solomon.

At Travel Counsellors, Race spearheaded the company’s inaugural influencer campaign and oversaw subsequent initiatives featuring Sara Davies MBE and Lisa Snowdon.

“We’re very excited to have Hollie join our growing team,” said Kieran Shew, Director of Marketing at Trending Travel. “Her experience with influencer relationships will further enhance our campaigns.”

CEO Keith Herman added, “Hollie is an outstanding talent in the social media world. Her creativity will prove invaluable to any new or existing travel client.”