Ukreate has entered a strategic alliance with Billion Dollar Brands to develop new approaches for connecting brands with content creators. 

The Miami-based tech company, founded by William Young, Robert Torres, and Marc Snyderman, has announced that the partnership with Bernt Ullmann’s firm will focus on expanding monetization channels for influencers across market segments.

The collaboration brings together Ukreate’s technology platform with Billion Dollar Brands’ experience in brand development and licensing. Rhett Ullmann, influencer marketing strategist, has also joined the partnership to provide industry-specific expertise.

“We’re addressing fundamental inefficiencies in how brands and creators find each other,” Torres, Ukreate CEO, said in a press release. 

The company develops algorithmic matching technology that aims to reduce friction in influencer discovery and campaign management.

Refined Features  

Industry analysis indicates growing fragmentation in the creator marketplace, with brands increasingly seeking micro-influencers for targeted campaigns while struggling with discovery and vetting processes.

The platform implements several technical solutions for the sector:

• Algorithmic creator matching based on brand requirements
• Automated workflow systems for campaign management
• Integrated payment infrastructure
• Performance analytics for campaign optimization
• Commerce tools for direct creator monetization

Billion Dollar Brands CEO Bernt Ullmann points to transparency issues in current market solutions. “The ecosystem needs standardization in how performance and value are measured,” he said.

The partnership addresses a market where both established celebrities and smaller content creators compete for brand partnerships. Ukreate reports its largest user segment consists of mid-tier influencers seeking consistent revenue streams beyond sporadic brand deals.

In an interview with Net Influencer last year, Snyderman highlighted the often-neglected potential of micro-influencers: “You don’t have to have 100,000 people following you to be an influencer. In many ways, you can influence at a lower level, probably more effectively than somebody with 100,000.”

The company positions its technology as an alternative to traditional talent management models, emphasizing self-service tools that enable direct brand-creator relationships without intermediaries.