United Talent Agency (UTA) has unveiled the latest addition to its digital talent roster – beauty and lifestyle influencer Jackie Aina, who signed for representation across all areas, Variety confirmed. 

With over 10 million followers combined on TikTok, Instagram, and YouTube, Aina stands out as one of the most prominent voices in the online beauty space. Her engaging, relatable content attracts millions of loyal viewers seeking makeup tutorials, product reviews, and an inside look at Aina’s glamorous life.

The influencer leveraged her digital fame to collaborate with major brands on inclusive makeup lines and marketing campaigns. Past partnerships include best-selling cosmetics collections with Anastasia Beverly Hills, e.l.f., and Too Faced, as well as deals with Google, Olay, Dior, and Amazon.

Beyond her content creation prowess, Aina showed entrepreneurial ambitions with the 2020 launch of FORVR Mood, a self-care brand offering candles and fragrances. Its recent Fine Fragrance line release at Sephora sold out in mere hours.

Aina expands her empire with the “Lavishly Jackie” vertical, which showcases her luxurious home and lifestyle across Instagram, TikTok, and YouTube. She also executive produces and stars in the Netflix series The Black Beauty Effect, which spotlights Black women’s social impact in the beauty industry.

The multihyphenate has earned numerous honors for her trailblazing work, including being named the first YouTuber of the Year at the 49th NAACP Image Awards. Other recognitions span AdWeek’s Creator Visionary Award to Glamour’s Woman of the Year.

As she joins UTA, Aina continues to be managed by DBA.