UTA has signed three prominent UK creators for global representation across all areas as part of its strategic expansion in the United Kingdom, The Hollywood Reporter (THR) confirms. 

Jack Edwards, Madame Joyce, and Lewis Goodall join the talent agency’s growing Creator Division, bringing a combined audience reach exceeding 5 million across social channels and broadcast platforms.

According to THR, the talent agency aims to provide digital, gaming, e-sports, and audio talent access to broader opportunities in unscripted and scripted television, audio production, live touring, publishing, news, and broadcasting. 

London-based agents Shelby Schenkman and Beth Heard lead the UK division.

Creator Profiles

Madame Joyce, a podcaster and media personality with an audience of over 2 million, hosts the podcast “Cocktails & Takeaways,” which focuses on celebrity news and gossip. She is preparing for a UK-wide tour and has collaborated with Sony Music, Cadbury, Spotify, Amazon, and JD. UTA co-represents her with Jackie Eyewe of Makers Agency.

Jack Edwards, recognized as the world’s most influential BookTuber, has an audience exceeding 3 million across YouTube, TikTok, and Instagram. His brand partnerships include Valentino, Audible, and the BBC.

Lewis Goodall, a journalist and broadcaster, has co-hosted “The News Agents,” the UK’s largest daily news podcast, since 2022. Formerly with BBC and Sky News, Goodall is co-represented by UTA’s literary arm, Curtis Brown.

“Our UK Creator offering extends the premium services we provide in the U.S., offering clients access to a vast global network, helping them scale their careers beyond local markets,” Ali Berman, Partner and Head of Digital at UTA, said in a statement.

UTA opened its creator practice in 2006, becoming the first agency with dedicated audio and digital talent divisions. 

The agency’s expansion aligns with industry growth projections, as Statista forecasts UK influencer advertising spending to reach $1.31 billion this year. Social commerce sales in the UK are expected to double over the next four years, according to recent Traackr research.