Influencer marketing company vHub.ai has announced raising an undisclosed amount in a seed funding round from investors, including Z21 Ventures, the Start Up India Seed Fund Scheme, and several existing angel investors, The Economic Times reports. 

According to vHub.ai, the funding will advance the company’s AI technologies for deeper influencer discovery analytics and facilitate more precise brand-influencer connections.

“This funding empowers us to accelerate innovations, making influencer marketing as measurable and reliable as traditional digital marketing,” vHub.ai CEO Sachin Modi said in the announcement. 

As the influencer marketing industry faces challenges with influencer discovery, authenticity, and optimizing campaign ROI (return on investment), the Indian-based startup aims to scale the technology to accommodate thousands of brands and expand into international markets.

vHub.ai’s AI-driven SaaS platform provides audience insights across Instagram, YouTube, and LinkedIn, focusing on data-driven influencer marketing strategies to streamline influencer discovery with detailed analytics, identify inauthentic influencers, and provide an ROI approach.

Since its inception, vHub.ai has grown significantly, supporting over 40,000 influencers and 100+ brands. The startup announced plans to develop added platform features, scale to thousands of brands, and expand in key international markets over the next three years.