Kim Murray, Founder of Virality Boost

Image Credits: NewsFileCorp

According to Marketing Brew data cited by the company, the service arrives as media buyers face mounting challenges in 2024, including major platform outages and technical issues that have disrupted traditional paid advertising strategies.

“Virality Boost’s R&D testing period confirmed that influencer marketing can quickly deliver new audience channels when executed at scale,” founder Kim Murray said in a news release. “Through a syndicated network, Virality Boost can rapidly deploy campaigns across dozens of micro-influencers, aiming to help brands tap into diverse audiences while maintaining cost-effectiveness.”

The company focuses on measuring specific performance metrics throughout the customer journey. Murray noted that consumers typically encounter 15 or more touchpoints between initial exposure to influencer content and purchase decisions, highlighting the need to track these interactions to determine campaign effectiveness.

Key features of the service include coordinated deployment across the creator network, multi-format content distribution, performance tracking, and full-funnel strategy activations enabled by influencer whitelisting. The company prioritizes metrics, including reach, traffic, add-to-cart rates, average order value, and total revenue.

Virality Boost, launched in March 2024, positions its syndicated influencer campaigns as an alternative paid media channel, adding that the service aims to help brands identify and work with reliable influencers across various categories, platforms, and regions while maintaining campaign affordability.