Women in Advertising, Communications, and Leadership (WACL) has launched a new creative campaign in collaboration with influencer marketing agency Billion Dollar Boy as part of its ongoing “Represent Me” initiative, WACL announced on LinkedIn. The campaign aims to amplify WACL’s purpose of solidifying gender equality in the advertising industry.

The announcement cites multiple sources, including IPSOS’s A Woman’s Worth, System 1’s Feeling Seen, and the Geena Davis Institute, that show women still do not feel accurately represented in advertising. The Unstereotype Alliance State of the Industry report highlights the need to recognize women’s intersectionality and support all forms of diversity, including race, ethnicity, disability, sexual orientation, and age.

The campaign features four prominent female voices in the creator industry: Trina Nicole, a body confidence influencer and founder of the UK’s first plus-size dance class; Ellen Jones, a writer, speaker, and activist for Neurodiversity and LGBQT+; Jamelia Donaldson, the founder and CEO of TreasureTress, transforming the natural hair care landscape; and Lucy Edwards, a broadcaster, journalist, author, and Disability Activist.

WACL’s Represent Me committee members, Selma Nicholls and Chloe Davies, asked the creators, “What does representation in advertising mean to you?” The creators then engaged in an in-person conversation to explore the topic, which has been turned into a longer-form film and short clips on YouTube.

EssenceMediacomX, an agency focused on creating breakthroughs for brands in the new communications economy, supported WACL by planning and activating paid advertising credits provided by Pinterest, Snapchat, and YouTube to reach marketing and advertising professionals with this message.

Represent Me is a movement designed to celebrate recent progress in the advertising industry while holding everyone accountable for doing better. The initiative also looks ahead to the next 100 years of WACL and the future of the advertising industry.